At Openprovider, I built growth infrastructure from scratch for a global reseller membership platform, including ICP definition, full-funnel dashboards, attribution, onboarding flows, and sandbox retargeting. Attribution raised the share of closed revenue with a known source from 2.3% to 27%.
I scaled monthly acquisition spend from €18K to €80K while holding CAC at €300 against a minimum member lifetime value of €2,000. Sign-up-to-paid conversion more than doubled, and activation rose from 11% to 40% through onboarding and lifecycle work with Product.
At Sand Technologies, I built enterprise demand generation for a Physical AI platform, originating or influencing eight closed-won deals worth over $2M in first-year contract value. I also established account-based marketing programs and a revenue model linking paid spend to pipeline and projected ARR.
At geNEOus, I cut cost per enrolled student by more than 40% and owned SEO for the company website, reaching the top Google position for brand searches within six months. Earlier, at Darkroom, I worked across paid acquisition for DTC brands, including tripling Olipop’s paid-media revenue within 12 months.
