Open to opportunities

Puneeta K

@puneetak

Message

Business analyst and digital marketing leader driving data-informed growth.

India

Message

What I'm looking for

I seek a role combining business analysis and digital marketing where I can drive data-led growth, mentor teams, and deliver measurable outcomes in a collaborative environment.

I am an experienced Business Analyst and Digital Marketing professional with a strong track record in campaign management, product and brand management, event marketing, and data analysis. I translate business needs into actionable requirements, lead cross-functional teams as a Scrum Master, and use data to guide strategic decisions.

I have built and optimized multi-channel digital campaigns, led email and CRM initiatives, and implemented SEO, A/B testing, and ROI-driven improvements to increase engagement and conversions. My background includes mentoring teams, designing prototypes and creative assets, and managing requirements and issues in JIRA.

I seek roles where I can combine business analysis and digital marketing expertise to drive measurable growth, streamline processes, and deliver high-impact solutions that align technical teams with stakeholder goals.

Experience

Work history, roles, and key accomplishments

Current

Business Analyst

Current

Oracle India Pvt. Ltd.

Jan 2021 - Present (4 years 8 months)

Acted as liaison between business stakeholders and technical teams, defining requirements and leading Scrum teams while analyzing sales/open-orders data to deliver insights that informed product and process decisions.

Requirements Gathering Scrum Agile Jira Data Analysis Stakeholder Management Prototyping UX collaboration Reporting

Digital Marketing Manager

e-Pragati AP Government

Jan 2018 - Dec 2020 (2 years 11 months)

Planned, executed and optimized multi-channel digital marketing campaigns to improve engagement, brand awareness and lead generation, implementing A/B tests and tracking ROI to boost campaign performance.

Digital Marketing SEO Social Media Email Marketing A B Testing Content Creation Analytics Campaign Optimization

Email Marketing CRM Manager

VMware

Jan 2017 - Dec 2018 (1 year 11 months)

Developed and executed email and digital marketing strategies, optimized CRM campaigns to improve open and click rates, and led a marketing team to deliver consistent brand messaging and KPI-driven outcomes.

Email Marketing CRM Campaign Management KPIs Team Leadership Content Development Optimization Analytics

Manager Technical Generalist

Adobe

Enhanced team performance through mentoring, onboarding and cross-training, managed projects to schedule and maintained stakeholder and supplier relationships to support operational objectives.

Team Leadership Mentoring Onboarding Account Management Project Management Operational Excellence Training

Senior Technical Project Manager

Verticle

Led cross-functional teams to deliver data-driven digital marketing and web analytics projects, improving brand visibility and driving execution from concept through launch.

Project Management Web Analytics SEO PPC Stakeholder Management Campaign Execution Reporting

Senior Manager, Web Technology

Tekpundits

Implemented web technology strategies, set productivity benchmarks, led large projects and introduced systems to improve revenue and team performance across departments.

Web Technology Process Improvement Team Leadership Project Delivery Performance Monitoring Proposals Systems Implementation

Lead Web Technology

Oracle India Pvt. Ltd.

Led web technology initiatives, mentoring teams and delivering systems and projects that improved operational efficiency and aligned technical delivery with business objectives.

Web Technology Leadership Systems Implementation Technical Delivery Mentoring Project Management