Pulak Barua

Directed enterprise digital transformation, AI adoption, accessibility, MarTech, and global analytics programmes across technology, healthcare, life sciences, and consumer sectors, managing distributed teams of up to 160+ onshore/offshore resources.

Led digital marketing and analytics transformation initiatives, revitalizing lead generation strategy and scaling qualified pipeline acquisition. Implemented automated analytics reporting frameworks, reducing campaign reporting overhead by 30%.

Built and scaled Bookchums.com from scratch to over 50,000 monthly active users within 24 months. Owned omni-channel acquisition strategy, SEO, paid search, paid social, funnel optimization, and lifecycle marketing using HubSpot and Marketo.

Managed SaaS product development, delivery governance, and large-scale digital campaigns, including the high-visibility declareyourself.com voter registration initiative during the 2004 US elections, driving over 1 million registrations. Led operational process improvements reducing annual delivery costs by approximately £120k.

Coordinated multi-agency networking and stakeholder communications across 126 NGOs in Andhra Pradesh.

Certified in AI Project Management from Cognizant in 2025.

Certified Generative AI Associate and GitHub Copilot Certification from Cognizant in 2024.

Pursued an MBA in Information Technology from the University of Hyderabad from 1999 to 2001.

Earned a Bachelor of Science in Agriculture from Orissa University of Agriculture & Technology from 1993 to 1998.

Certified Programme Manager (CCPA 201) from Cognizant.

Completed The Complete Agile & Scrum Project Management course on Udemy in 2026.