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Priyanka Shankar

@priyankashankar

Brand communications professional at Milaap who managed creator partnerships and social campaigns across multiple channels.

India

Message

At Milaap, I managed influencer partnerships and media outreach to expand brand reach.

I led social media strategy across Facebook, Instagram, LinkedIn, and Twitter, and executed video campaigns on YouTube and Snapchat to improve visibility among target audiences.

I also created scripts and brand messaging for radio, television, and news platforms, and optimized marketing budgets to improve digital campaign ROI.

As a Freelance Business Development Consultant at CTD India, I identified and converted leads through targeted pitching and market analysis, built client relationships, and streamlined outreach workflows.

Experience

Work history, roles, and key accomplishments

Freelance Business Development Consultant

CTD India

Jun 2025 - Nov 2025 (5 months)

Drove revenue growth by identifying and converting high-potential leads through targeted pitching and market analysis. Built long-term client relationships and streamlined outreach workflows to shorten the sales cycle.

Lead Generation Client Acquisition Strategic Pitches Market Analysis CRM Management Sales Cycle Optimization

Associate – Brand Communications

Milaap

Jan 2020 - Sep 2021 (1 year 8 months)

Managed influencer partnerships and media outreach to expand brand reach. Led social media strategy across Facebook, Instagram, LinkedIn, and Twitter, increasing organic engagement, and executed video campaigns on YouTube and Snapchat.

Influencer Marketing Social Media Strategy Content Creation Media Outreach Facebook Instagram LinkedIn Twitter YouTube Snapchat Budget Optimization ROI Analysis

Sales & Marketing Executive

Core Fitness Station

Sep 2018 - Mar 2019 (6 months)

Exceeded sales targets through localized marketing initiatives and corporate outreach. Improved customer retention through personalized follow-up systems and client support.

Sales Marketing Customer Retention client support Localized Marketing Corporate Relations