Priyanka Shah
@priyankashah1
Product Manager and Salesforce specialist delivering revenue-driving CRM solutions through analytics, requirements, and end-to-end delivery.
IndiaWhat I'm looking for
I’m a Product Manager with 11+ years of product management and product consultancy experience, combining project management, requirements analysis, test management, data analysis, and feasibility assessment. I also bring coding experience building multi-tier enterprise applications and a strong focus on customer experience and adoption.
I’m Salesforce Certified Administrator with 5+ years driving product strategy and development across the Salesforce ecosystem. I deliver from ideation to launch, apply Salesforce best practices, and strengthen product management processes through analytics, domain expertise, and technical collaboration across teams.
At Strategic Financial Solutions, I customized and implemented Salesforce across Sales Cloud, Service Cloud, and Marketing Cloud, and helped launch an end-to-end payments application. I scoped features, built the product roadmap, implemented integrations with Mulesoft, resolved 99% of integration issues, and led hypercare support to stabilize systems and boost adoption.
I’ve also worked as a Salesforce Business Analyst and Business Analyst/Test Lead, gathering requirements using interviews, workshops, questionnaires, and JAD sessions, while partnering with development teams on solution design. From regulatory compliance reporting to full SDLC delivery, I’ve driven UAT execution, QA monitoring, and stakeholder-ready reporting to ensure accuracy and on-time milestones.
Experience
Work history, roles, and key accomplishments
Career Break – Family Leave
Career Break
Jun 2023 - Present (3 years)
Managed full-time childcare for two young children during family relocation and used Udemy and Salesforce Trailhead to refresh product strategy, roadmapping, and agile fundamentals for re-entry.
Product Manager
Strategic Financial Solutions
Jun 2020 - May 2023 (2 years 11 months)
Customized and implemented Salesforce across Sales Cloud, Service Cloud, and Marketing Cloud, scoping and launching a payments product while coordinating a 15-person cross-functional team. Resolved 99% of MuleSoft integration issues, achieved ~98.5% ledger accuracy, and supported hypercare that helped recover millions of dollars in missed/lost fees and reduced client queries.
Salesforce Business Analyst
Strategic Financial Solutions
Jun 2018 - Jun 2020 (2 years)
Gathered and validated application enhancement and bug requirements with stakeholders using interviews, workshops, questionnaires, and JAD sessions. Performed Salesforce admin activities (custom objects/fields, page layouts, triggers, workflows, and validation rules) and supported QA and UAT testing.
Business Analyst & Test Lead
MRI Contract Staffing
Apr 2016 - Jun 2018 (2 years 2 months)
Served as a Business Analyst and Test Lead for a Bank of America regulatory compliance reporting project focused on QFC Recordkeeping requirements. Developed test cases and UAT test plans, monitored execution using Quality Center, and produced dashboard reports and UAT decks for stakeholders.
Business Analyst/Project Lead
SmartDoc Tech
Jul 2014 - Mar 2016 (1 year 8 months)
Owned end-to-end SDLC from initiation through testing and deployment, translating user and product manager needs into detailed functional specifications. Created process and UI models using use case/activity diagrams and Axure RP wireframes, and supported functional, regression, integration, and UAT testing through client and engineering collaboration.
Supported onshore and offshore reporting initiatives by acting as a single point of contact and providing business specifications to enable end-to-end delivery in production. Created test plans, executed regression testing, and produced sales and marketing analytics reports using Excel and Tableau.
Worked on ITIL Service Manager modules including incident, change, problem management, SLAs, knowledge management, service catalog, and configuration management. Facilitated JAD/JAR sessions to refine functional requirements and managed product backlog along with sprint planning and retrospectives.
Developed and provided production support for multi-tier enterprise applications for Friends Provident (UK) and Charles Schwab (US) using core Java and J2EE. Built RESTful web services with JDBC, JSP/Servlet, Struts, and Hibernate, executed unit tests and test plans, and handled escalations for production issues.
Education
Degrees, certifications, and relevant coursework
Fairleigh Dickinson University
Master of Business Administration, Business Administration
Earned a Master of Business Administration focused on business and management education at Fairleigh Dickinson University.
Birla Institute of Technology and Science, Pilani
Master of Science in Software Engineering, Software Engineering
Earned a Master of Science in Software Engineering from BITS Pilani.
University of Pune
Bachelor of Science in Computer Science, Computer Science
Earned a Bachelor of Science in Computer Science from the University of Pune.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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