Priyanka Rawat

I am a Digital Marketing professional with 3+ years of experience, specializing in SEO, including SEO strategy, on-page and off-page SEO, website audits, keyword research, content strategy, competitor analysis, and performance analysis.

In my most recent role at WebSpero Solutions, I also worked on Generative Engine Optimization (GEO), developing AI search strategies, conducting query research, audience persona analysis, brand visibility and LLM citation analysis, and identifying opportunities to improve visibility across platforms such as ChatGPT, Perplexity, Gemini, and Claude.

Previously, at Devex Hub Private Limited, I progressed from SEO Executive to Digital Marketing Executive, working on multiple client and in-house projects. Along with SEO, I gained experience in content writing and optimization, social media management, lead generation, email marketing using Mailchimp and Brevo, and Google Ads campaign optimization.

Earlier, at SEO Discovery Private Limited, I specialized in off-page SEO and link building, local SEO, competitor research, and keyword research, using tools such as Ahrefs, Semrush, Google Analytics, and Google Search Console.

I am proficient in SEO and marketing tools including Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, and Bing Webmaster Tools. I also have experience using AI tools and Canva for creating marketing assets and am interested in expanding my skills in performance marketing and paid media.