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Priyanka Rawat

@priyankarawat

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Digital Marketing Executive specializing in SEO, content, and performance-driven lead generation.

India

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What I'm looking for

I seek a role where I can drive measurable SEO and content outcomes, expand paid-social skills, work collaboratively, and grow into strategic marketing responsibilities.

I am a Digital Marketing Executive with over two years of hands-on experience focused on SEO, content writing, social media management, email marketing, lead generation, and Google Ads optimization.

At Devex Hub Private Limited I progressed from SEO Executive to Digital Marketing Executive, contributing to inhouse and client projects by handling on-page and off-page SEO, audits, keyword research, content optimization, and performance tracking using GA4, GTM, and Microsoft Clarity.

Previously at SEO Discovery I specialized in off-page SEO and link-building (article submissions, guest posting, press releases, directory listings), local SEO (GMB optimization), and competitor research using tools such as Ahrefs and Semrush.

I am proficient with AI tools and Canva for creative asset production, experienced with Mailchimp and Brevo for email campaigns, and motivated to learn more about paid social campaign execution while delivering measurable marketing outcomes.

Experience

Work history, roles, and key accomplishments

Digital Marketing Executive

Devex Hub Private Limited

Mar 2024 - Oct 2025 (1 year 7 months)

Led SEO, content, social media, email marketing, lead generation and Google Ads optimization for in-house and client projects, improving organic performance and campaign metrics through audits, keyword strategy, and content optimization.

SEO Content Writing Social Media Management Google Ads Email Marketing GA4 GTM Canva Performance Analysis

SEO Executive

SEO Discovery Private Limited

Feb 2023 - Feb 2024 (1 year)

Executed off-page and local SEO campaigns including link building, guest posting, GMB optimization and competitor analysis to improve rankings and landing page engagement using tools like Ahrefs and Semrush.

Off Page SEO Link Building Local SEO Keyword Research Ahrefs SEMrush Google Search Console Canva

Research Analyst Trainee

IDS Infotech Pvt. Ltd.

Jul 2022 - Dec 2022 (5 months)

Supported client projects and managed documentation for multiple internationally registered patents, ensuring accurate tracking and delivery of research assignments.

Research Analysis Patent Documentation Technical Writing Data Management