Open to opportunities

Aayushi Nayan

@aayushinayan

Message

Innovative digital marketing professional specializing in SEO strategies.

India

Message

What I'm looking for

I am seeking a role that fosters creativity and innovation, with opportunities for growth and collaboration in digital marketing.

I am an innovative digital marketing professional with six years of hands-on experience, specializing in Search Engine Optimization (SEO). I excel at developing and executing comprehensive SEO strategies to boost online visibility, drive organic traffic, and align with business objectives. My expertise also extends to App Store Optimization (ASO) for iOS and Android, as well as Social Media and Influencer Marketing, including performance analysis and reporting.

At Chegg Inc, I managed on-page and off-page SEO activities for various products, conducting audits, optimizing meta tags, and improving site architecture to enhance search engine visibility. I have also worked on different US-based projects for link building and provided SEO recommendations while communicating technical concepts effectively with team members and stakeholders.

My skills include leveraging Generative AI tools like ChatGPT and Google Gemini to enhance content strategies, automate workflows, and drive marketing efficiency. I have received awards for exceptional performance and have a strong background in collaborating with teams to achieve marketing goals.

Experience

Work history, roles, and key accomplishments

Current

SEO Associate

Current

Chegg Inc

May 2019 - Present (6 years 1 month)

As an SEO Associate at Chegg Inc, I managed on-page and off-page SEO activities for various products, conducted audits, optimized meta tags, and improved site architecture to enhance search engine visibility. I provided SEO recommendations and collaborated with team members on technical concepts.

SEO App Store Optimization (ASO)Google Analytics Ahrefs Moz Email Marketing Leadership Communication

Digital Marketing Executive

NextGen Global Services Pvt Ltd

Jun 2019 - Sep 2019 (3 months)

In my role as a Digital Marketing Executive, I designed blueprints for client websites, optimized pages for relevant keywords, and enhanced user experience through UI/UX revamping. I also planned and implemented various digital marketing strategies.

Digital Marketing UI UX Conversion Rate Optimization (CRO)Google Analytics Google Tag Manager Strategy Planning

Digital Marketing Executive

DS Digital Pvt Ltd

Dec 2018 - Mar 2019 (3 months)

As a Digital Marketing Executive at DS Digital Pvt Ltd, I executed link building for a newly launched product, Intellia-App, and assisted the digital marketing team leader with various marketing activities, promoting the product via LinkedIn.

Link Building Digital Marketing Social Media Marketing Communication Collaboration

Education

Degrees, certifications, and relevant coursework

Bharathiar University

Master of Business Management, Marketing

2010 - 2012

Grade: 7.2

Master of Business Management with a specialization in Marketing. Focused on developing and executing marketing strategies, including SEO and digital marketing initiatives.