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Audrey GoAG
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Audrey Go

@audreygo

E-commerce marketplace professional at Lazada who onboarded 100+ vendors and helped create 20 vendor-millionaires.

Philippines
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At Lazada E-Services Philippines, Inc. – Alibaba Group, I onboarded and managed 100+ priority fashion vendors, achieved 102% of acquisition targets, and helped create 20 vendor-millionaires within one year.

I worked with sellers on pricing, SKU management, product listings, storefront optimization, and campaign participation, including 11.11 and Flash Sales. I also organized vendor training events and represented Lazada at business summits.

As Co-Founder and Business Owner of Overse Digital Agency, I managed e-commerce operations and marketplace presence for 60+ brand clients. I optimized visual content for marketplace stores and product pages to improve listing quality and conversion rates.

At Nike, I conducted research on e-commerce and omnichannel marketplace trends across the Philippines and India to support digital marketplace strategy. My background also includes market research, competitive analysis, and financial modelling for investment opportunities at Avida Land Corp.

Experience

Work history, roles, and key accomplishments

Nike logoNI

Digital Marketplace Operations MBA Intern

Jun 2023 - Nov 2023 (5 months)

Conducted market research on e-commerce and omnichannel marketplace trends across Philippines and India, analyzing consumer journey patterns and platform capabilities to support Nike's digital marketplace strategy. Performed competitive benchmarking of digital marketplaces including Lazada, Shopee, and other omnichannel retail platforms.

OA

Co-Founder and Business Owner

Overse Digital Agency

Feb 2020 - Jun 2022 (2 years 4 months)

Managed e-commerce operations and digital marketplace presence for 60+ brand clients across livestreaming, product photography, and graphic design services. Optimized visual content for marketplace store and product pages to improve listing quality and conversion rates for e-commerce clients.

Lazada E-Services Philippines, Inc. – Alibaba Group logoLG

Vendor Acquisition Senior Analyst

Lazada E-Services Philippines, Inc. – Alibaba Group

Dec 2018 - Dec 2019 (1 year)

Onboarded and managed 100+ priority fashion vendors on Lazada Marketplace, achieving 102% of acquisition targets and creating 20 vendor-millionaires within one year. Drove seller performance optimization through pricing negotiation, SKU management, product listing and storefront optimization, and campaign participation.

Education

Degrees, certifications, and relevant coursework

National University of Singapore logoNS

National University of Singapore

Master of Business Administration, Business Administration

2022 - 2024

MBA with relevant coursework in Marketing Strategy, Digital Marketing, and B2B Marketing. Recipient of the NUS MBA Excellence Scholarship.

University of the Philippines Diliman logoUD

University of the Philippines Diliman

Bachelor of Science, Economics

2010 - 2014

Bachelor of Science in Economics. Dean's Medallist.

Tech stack

Software and tools used professionally

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