Prerana Singh
@preranasingh
I turn brand, campaign, and customer data into actionable growth insights.
IndiaWhat I'm looking for
I'm currently driving end-to-end brand and communication research at Singh Insights Table, owning periodic reporting on brand health, trust metrics, and competitive marketing activity. I safeguard data accuracy, investigate performance shifts, and oversee Decipher survey programming and link testing for high-quality deployment.
Previously at YouGov, I managed multi-country brand trackers and campaign performance reporting for global and Indian clients. I led NPS reporting, segmentation, statistical significance testing, and driver analysis to identify opportunities for growth and brand advocacy.
My research foundation was built at Kantar IMRB, where I delivered quantitative brand and communication studies across FMCG, telecom, and digital. I translate complex findings into clear PowerPoint stories and strategic recommendations while coordinating teams, vendors, and junior researchers.
Experience
Work history, roles, and key accomplishments
Senior Market Research Analyst
Prerana
Aug 2025 - Present (1 year)
Leads end-to-end project execution for brand and communication research studies. Owns periodic reporting including brand health, trust metrics, and competitive marketing activity analysis.
Managed multi-country brand tracker and campaign performance reporting for global and Indian clients. Led NPS reporting and driver analysis to identify key levers influencing brand advocacy.
Executed quantitative brand and communication research across FMCG, telecom, and digital clients. Handled questionnaire design, data checks, and analytics for brand health tracking and ad evaluation studies.
Education
Degrees, certifications, and relevant coursework
Kes Shroff College
Post Graduate Diploma, Media, Marketing & Entertainment
2020 - 2021
Completed a Post Graduate Diploma in Media, Marketing, and Entertainment, enhancing expertise in media and marketing strategies.
Kes Shroff College
Bachelor of Mass Media, Mass Media
2017 - 2020
Pursued a Bachelor of Mass Media degree, focusing on media studies and communication.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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