Open to opportunities

Praveen kumar reddy Upparapalli

@praveenkumarreddyupp

Message

I am a product and business operations specialist driving digital execution and growth.

India

Message

What I'm looking for

I'm seeking a mid-level product or business-operations role at a data-driven company where I can lead digital execution, optimize processes, and grow user engagement within collaborative, agile teams focused on measurable outcomes.

I am an execution-driven product manager and business operations specialist with 2+ years building digital products, analytics-driven growth strategies, and scalable processes.

I built a 3D educational simulation to teach children traffic rules and led the end-to-end product cycle — from user-need identification and logic implementation to usability testing and deployment — improving engagement through real-time cross-device testing.

As a freelancer and at TroubleShooter Media, I led development of a personalized music app, directed B2B digital campaigns, created UX documentation that reduced onboarding issues, and drove a 25% lift in customer acquisition while reducing vendor delays.

I secured 10+ sponsorships and increased event visibility by 60% with IIITG E-cell, won the Nexus Business Hackathon, authored research on modernizing SME operations, and bring technical skills and analytics tools to scale products in collaborative, agile teams.

Experience

Work history, roles, and key accomplishments

Product & Marketing Specialist

TroubleShooter Media

Jun 2023 - May 2025 (1 year 11 months)

Led development of an online music application and directed B2B digital campaigns, improving customer acquisition by 25% and reducing vendor delays while creating performance dashboards and UX documentation.

Product Management Digital Marketing Data Analysis KPI Tracking A B Testing Recommendation Systems Performance Dashboards

Marketing Team Member

I&E Cell, IIIT Guwahati

Jan 2022 - May 2025 (3 years 4 months)

Secured 10+ sponsorship deals and increased event visibility by 60%, building partnerships and scaling event operations across student and industry stakeholders.

Partnership Development Sponsorship Sales Excel Stakeholder Management Marketing Campaigns CRM

Content & Product Analyst

NightShift

Feb 2025 - Apr 2025 (2 months)

Used audience behavior data to refine the weekly show's product roadmap and ran A/B tests and feedback loops to optimize user retention and engagement.

User Research A B Testing Google Analytics Roadmap Planning Data Analysis

3D Simulation Game Specialist

Independent Project

Built an educational 3D simulation product to teach children traffic rules and led the end-to-end product cycle, improving engagement through real-time cross-device testing.

Product Management Roadmap Planning User Research Usability Testing Deployment Logic Implementation Cross Functional Collaboration Analytics

Education

Degrees, certifications, and relevant coursework

Indian Institute of Information Technology Guwahati

Bachelor of Technology, Computer Science and Engineering

2021 - 2025

Activities and societies: Member of Student entrepreneurship cell; secured 10+ sponsorships and scaled event operations; authored research papers and participated in hackathons.

Bachelor of Technology in Computer Science and Engineering at IIIT Guwahati from November 2021 to May 2025. Conducted independent research on digital business process enhancement and won the Nexus Business Hackathon.