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Prateek Patra

@prateekpatra

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Marketing Manager skilled in digital marketing and brand development.

India

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What I'm looking for

I am seeking a dynamic role where I can leverage my marketing expertise to drive brand growth and engage with innovative teams.

I am a results-driven Marketing Manager with extensive experience in digital marketing and brand development. My journey has taken me through various roles where I have successfully managed marketing strategies and budgets, particularly in e-commerce platforms. At Prateek Razor Group GmBH, I monitored ROI on online marketing campaigns across multiple regions, utilizing advanced techniques to drive growth and revenue.

Throughout my career, I have demonstrated a strong ability to work cross-functionally, collaborating with graphic designers and content creators to establish effective marketing themes. My tenure at Amazon further honed my skills in managing large-scale advertising campaigns, where I oversaw significant revenue and optimized campaign performance through data-driven analysis. I take pride in my ability to introduce innovative practices that enhance operational efficiency and drive business growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Prateek Razor Group GmbH

May 2022 - Present (3 years 1 month)

Monitored return on investment of online marketing through Amazon DSP across North America, UK, and Europe, managing 40 small to medium brands. Delivered revenue MoM through retargeting strategies and managed marketing budget and P&L for business segments. Utilized market trends and target audience statistics to effectively market products across multiple channels like Walmart, Wayfair, and Amazon

Retargeting Strategies Budget Management Market Segmentation Multi channel Marketing Performance Analysis

Co-Proprietor

Meltronix Tele Systems

Oct 2021 - Apr 2022 (6 months)

Introduced new methods, practices, and systems to reduce turnaround time and studied the market to determine optimal pricing. Started with setting up an E-commerce account which added 30% growth to the existing business. Conducted target market research and ventured into two new categories in the offline market within six months.

Market Research Pricing Strategy Process Improvement Business Growth Competitor Analysis Offline Market Expansion

Senior Associate Account Management

Amazon Seller Services

Apr 2019 - Sep 2021 (2 years 5 months)

Managed brands in Large Appliances, Home, and Lighting categories for Display and Video Advertising on Amazon India, successfully implementing Amazon DSP. Managed a team of operational resources, overseeing campaign management and achieving significant revenue targets. Optimized campaign performance through in-depth analysis, collaborated cross-functionally, and implemented process improvements li

Programmatic Advertising Campaign Management Team Leadership Performance Analysis Process Improvement QA Financial Management

Senior Seller Support Associate

Amazon Development Centre

May 2016 - Apr 2019 (2 years 11 months)

Assisted sellers using the Amazon platform with internal tools, concerns, and processes like M@, FBA, and IIDP. Identified and addressed seller concerns related to listing errors, optimization, and FBA issues. Mentored new hire teams, maintained 100% accuracy, and supported sellers in both North America and Europe regions.

Amazon Seller Support Customer Service Mentoring Cross Regional Support

Engagement Management Service, Tax

EY (Ernst and Young)

Jan 2015 - May 2016 (1 year 4 months)

Worked with a team on account management for clients focusing on the US Taxation process, ensuring deadlines and service level agreements were met. Developed and delivered quality service and work products using Microsoft Excel for reporting and conducted reviews of internal tax documentation. Ensured strong client relationships by providing exceptional service and assisting with US Tax and FBAR e

Account Management Client Services Microsoft Excel Reporting Tax Documentation E Filing SLA Management

Education

Degrees, certifications, and relevant coursework

J.E Cairnes School of Business, NUI Galway

Master of Science, International Management

2013 - 2014

Completed a Master's degree focusing on International Management. Gained knowledge in global business strategies and cross-cultural leadership.

KIIT School of Management

Bachelor of Business Administration, Marketing

2010 - 2013

Pursued a Bachelor of Business Administration with a specialization in Marketing. Developed foundational skills in marketing strategies, consumer behavior, and market analysis.