At Bain & Company, I lead cross-functional teams on commercial strategy and GTM transformation. I redesigned a global B2B client’s GTM model, identifying performance gaps and enabling a 12–15% uplift in channel productivity.
I’ve also quantified revenue opportunities for a logistics company, expanding its qualified pipeline by about 5X, and designed sales compensation strategy for a PPE manufacturer to support cross-selling. For a software company, I led digital effectiveness diligence that shifted 25% of marketing spend toward higher-ROI channels.
At Bain, I re-architected an internal pricing and chargeback model, doubling revenue from internal clients and sustaining 100%+ cost recovery for two consecutive years. Earlier, at ZS Associates, I advised global pharma clients on commercial effectiveness, including territory alignment for 1,500+ sales reps and HCP segmentation for 10,000+ physicians in Japan.
