At ZS Associates, I lead commercial excellence and go-to-market strategy workstreams for Fortune 500 clients, evaluating coverage planning and account cadence to unlock $12M in new market growth.
I developed pricing models and price-elasticity frameworks that improved product portfolio margin by 18% across three core markets. I also architected marketing-mix models and spend-allocation tools across five channels, driving a 14% increase in sales ROI.
At EY Advisory, I designed market-entry strategies and opportunity assessment models for regional B2B distribution networks, driving $8M in incremental pipeline. I delivered executive dashboards in Power BI and Tableau to track sales force productivity and account management.
On a Global SaaS Pricing & Packaging Optimization project, I designed a tiered pricing framework and discount governance model that drove a 12% increase in average contract value. I also engineered a territory planning model that reduced overlap by 25% across more than 200 sales reps.
