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PRAGYA PURI

@pragyapuri

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I'm building AI-first products through user research, funnel analysis, prototyping, and strategic communication.

India

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What I'm looking for

I'm looking to build AI-first, user-focused products where I can combine user research, product analytics, prototyping, structured problem-solving, and stakeholder storytelling to solve meaningful business and customer problems.

I'm transitioning from strategic communications into AI product management, bringing 4.5 years of experience leading executive messaging, global campaigns, and stakeholder alignment at Ericsson. I build user-focused product strategies through structured problem-solving, research, prioritization, analytics, and AI-enabled workflows.

In my Airtribe capstone work, I diagnosed BookMyShow's 82% discovery-funnel drop-off and built an AI-enabled prototype targeting conversion growth from 18% to 32%. I've also developed product recommendations and prototypes for Uber, Uber Eats, Zepto, and Zomato using surveys, JTBD, cohort analysis, OKRs, and funnel analysis.

Experience

Work history, roles, and key accomplishments

Current

AI-First Product Management Program

Current

Airtribe

Mar 2026 - Present (6 months)

Completed capstone projects for BookMyShow, Uber, Zepto, and Zomato, diagnosing conversion drop-offs and designing AI-enabled product prototypes to improve user experience and business metrics.

Product Strategy User Research Prioritization Product Analytics JTBD Agile Scrum Sprint Planning Lovable Replit SQL Amplitude Netlify Supabase GitHub

Current

AI-First Product Management Program

Current

Airtribe

Mar 2026 - Present (6 months)

Completed capstone projects for BookMyShow, Uber, Zepto, and Zomato, diagnosing conversion drop-offs and designing AI-enabled product prototypes to improve user experience and business metrics.

Product Strategy User Research Prioritization Product Analytics JTBD Agile Scrum Sprint Planning Lovable Replit SQL Amplitude Netlify Supabase GitHub

Independent Policy Researcher

Civil Services Examination (UPSC)

Jan 2024 - Jan 2026 (2 years)

Applied structured problem-solving and systems thinking to analyze social, political, and economic challenges, researching and evaluating over 200 government schemes and policies.

Systems Thinking Research Policy Analysis Planning Prioritization

Independent Policy Researcher

Civil Services Examination (UPSC)

Jan 2024 - Jan 2026 (2 years)

Applied structured problem-solving and systems thinking to analyze social, political, and economic challenges, researching and evaluating over 200 government schemes and policies.

Systems Thinking Research Policy Analysis Planning Prioritization

Communication Strategy and Project Management

Ericsson Global Pvt Ltd

Jan 2020 - Jan 2024 (4 years)

Led global communication strategy and thought leadership, driving high-impact campaigns and managing cross-cultural teams. Awarded 'Excellence Rating' for communications leadership at IMC'22 and MWC Barcelona'23.

Strategic Communications Project Management Campaign Management Social Media Management Content Management B2B Communications LinkedIn Lead Generation Stakeholder Management Team Leadership

Communication Strategy and Project Management

Ericsson Global Pvt Ltd

Jan 2020 - Jan 2024 (4 years)

Led global communication strategy and project management, advancing from design and editorial roles to leading thought leadership. Drove high-impact campaigns and increased hub utilization by 20-30%.

Communication Strategy Project Management Campaign Management Social Media Management Content Management B2B Communications LinkedIn Lead Generation Stakeholder Management Executive Communication AEM Hootsuite

Journalist

Republic TV

Jul 2019 - Dec 2019 (5 months)

Selected in the founding batch of professionals that built and scaled Republic TV's digital newsroom. Authored over 600 news articles and coordinated guests for live debate panels.

Journalism News Writing Editorial Media Management Newsroom Operations

Journalist

Republic TV

Jul 2019 - Dec 2019 (5 months)

Selected in the founding batch of professionals that built and scaled Republic TV's digital newsroom. Authored over 600 news articles and coordinated guests for live debate panels.

Journalism News Writing Editorial Media Management Newsroom Operations

Production Intern

CNN Network 18

Led end-to-end reporting and conducted over five expert interviews to produce high-impact news bytes for rapid digital distribution.

Reporting Interviewing News Production Digital Distribution

Production Intern

CNN Network 18

Led end-to-end reporting and conducted over 5 expert interviews to produce high-impact news bytes for rapid digital distribution.

Reporting Interviewing News Production Digital Distribution

Team Leader

Camp K12

Led a social media team of five, transitioning outreach from localized school workshops to a digital-first approach.

Team Leadership Social Media Management Digital Outreach

Digital Marketing Intern

Lime Road

Scaled social media reach by 4x through data-driven content optimization and community-led marketing.

Digital Marketing Social Media Management Content Optimization Community Marketing

Design Intern

Ericsson

Selected as the only intern out of 120 candidates, developed product and campaign storyboards, scripts, and technical presentations.

Design Storyboarding Scripting Technical Presentations

Digital Marketing Intern

Lime Road

Scaled social media reach by 4x through data-driven content optimization and community-led marketing.

Digital Marketing Social Media Management Content Optimization Community Marketing

Design Intern

Ericsson

Selected as the only intern from 120 candidates, developed product and campaign storyboards, scripts, and technical presentations.

Design Storyboarding Scripting Technical Presentations

Team Leader

Camp K12

Led a social media team of 5, transitioning outreach from localized school workshops to a digital-first approach.

Team Leadership Social Media Management Digital Outreach

Education

Degrees, certifications, and relevant coursework

Kamala Nehru College, University of Delhi

Bachelor of Arts, English

Grade: 65%

Activities and societies: Literary Society Head; organized workshops, book launch events, slam poetry sessions, movie screenings, and treasure hunts for the entire college.

Completed a Bachelor of Arts in English (Hons.) with a diploma in French Language, graduating in the top 1% of the class with 65% marks.

Amity University, Noida

Master of Arts, Journalism and Mass Communication

Grade: 8.81/10

Activities and societies: Film curator and event coordinator for Asia Film Festival '19; production team member for the 'India-Vietnam Relations' project.

Pursued a Master of Arts in Journalism and Mass Communication, graduating in the top 1% of the class with a score of 8.81/10.

Kamala Nehru College, University of Delhi

Bachelor of Arts, English

Grade: 65%

Activities and societies: Literary Society Head; organized workshops, book launch events, slam poetry sessions, movie screenings, and treasure hunts for the entire college.

Completed a Bachelor of Arts in English (Hons.) with a diploma in French Language, achieving 65% and ranking in the top 1% of the class.

Amity University, Noida

Master of Arts, Journalism and Mass Communication

Grade: 8.81/10

Activities and societies: Dissertation on 'Why college students smoke despite negative advertisement'; Certificate in Advanced and Cross-Cultural Communication and Conflict Resolution; Film curator and event coordinator for Asia Film Festival '19; Production team member for 'India-Vietnam Relations' project.

Pursued a Master of Arts in Journalism and Mass Communication, graduating in the top 1% of the class with a score of 8.81/10.