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Pragati Kasere

@pragatikasere

Marketing and Communications Associate at The Luxury Closet, where I created a top-performing AI-driven campaign for lab-grown diamonds.

India

Message

At The Luxury Closet, I work across pricing, brand, social, and campaign strategy for preloved luxury fashion and accessories. I curate trend-led editorial collections, use Power BI to inform pricing decisions, and partner with sellers and internal teams on listings and campaign assets.

I created a zero-budget, AI-driven social campaign for the lab-grown diamond vertical; its assets became the month’s top-performing content and were later used in paid Meta ads. I also pitched a post connecting The Luxury Closet’s listings to pieces featured in Emily in Paris, which received 12.6K likes and more than 2,000 shares.

At Vogue India, I planned social content across platforms and used analytics to shape the content mix, helping revive Facebook performance with an approximately 47% year-over-year increase in social impressions and link clicks. My experience also includes digital marketing work at FundTQ and PR and outreach roles in college organizations.

Experience

Work history, roles, and key accomplishments

Current

Price Merchandiser

Current

The Luxury Closet

Jul 2023 - Present (3 years 4 months)

Drove pricing strategy for preloved luxury items across heritage brands, backed by competitor benchmarking and luxury industry research. Curated trend-led editorial collections and acted as the brand team's primary liaison for campaign concepts.

Pricing Strategy Competitor Benchmarking Luxury Retail Power BI Data Analysis Campaign Management Vendor Management Negotiation Social Media Strategy Google Veo 3 Meta Ads

Social Media Associate Consultant

Vogue, Condé Nast India

Mar 2025 - Jul 2025 (4 months)

Led daily content rollout and strategic scheduling across Vogue India's social suite, aligned with editorial calendar and cultural events. Developed analytics-led social media strategies and delivered full funnel coverage for major events like Met Gala 2025.

Social Media Strategy Content Strategy Analytics Parse.Ly Dash Social Facebook Threads WhatsApp Pinterest Reels Copywriting Event Coverage Competitive Analysis

Digital Marketing Intern

FundTQ

Apr 2023 - Jun 2023 (2 months)

Developed and executed social media strategy to enhance brand visibility, leveraging SEMrush analytics for competitive positioning. Managed integrated paid media campaigns across Google AdWords and Meta Ads, and implemented SEO best practices.

Social Media Strategy SEMrush Google Ads Meta Ads SEO Wix GoDaddy Canva InShot

Sub-Head of the PR Team

GirlUp Rooh

Jun 2021 - Jul 2022 (1 year 1 month)

Directed social media operations and led community-driven initiatives addressing critical women's needs, mobilizing and distributing essential resources to underprivileged communities.

Social Media Management Community Outreach PR Resource Mobilization

Collaboration and Outreach Member

Enactus, Gargi College

Mar 2021 - Mar 2022 (1 year)

Developed and managed stakeholder databases and orchestrated business plan competition execution, securing sponsorship funding through strategic outreach and relationship building.

Stakeholder Management Sponsorship Pitch Decks Outreach Project Management

Senior Public Relations Member

The Marketing Society, Gargi College

Mar 2020 - Mar 2022 (2 years)

Coordinated public relations initiatives through strategic design and execution of impactful social media campaigns. Organized multifaceted events and secured the highest cash sponsorship value among team members.

Public Relations Social Media Campaigns Event Management Sponsorship Project Management