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Rimjhim ChowdhuryRC
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Rimjhim Chowdhury

@rimjhimchowdhury

Digital Media & Ads Manager at Indian Silk House Agencies & Bari Kothi Heritage Hotel, driving 3X ROAS and 30+ monthly hotel bookings.

India
Message

At Indian Silk House Agencies & Bari Kothi Heritage Hotel, I plan and run Meta and Google Ads campaigns with a monthly budget of 40+ lacs, achieving 3X ROAS and twice the tracked store footfall.

I grew Instagram and Facebook followings from 10k to 150k+ in six months through a structured content calendar and paid boost strategy. Targeted campaigns for the heritage hotel generate 30+ monthly bookings from ad leads.

At Karma Kettle Teas, I created content, social media and email campaigns for a D2C tea brand. I wrote copy for its website, product listings, ads and PR outreach, contributing to 20% growth in sales, online engagement and website traffic.

At Mediashine & PR, I supported client social media management, media outreach and press release distribution, and assisted with campaign reporting and content creation. My work spans digital marketing, paid advertising, PR and content strategy across retail, hospitality and D2C brands.

Experience

Work history, roles, and key accomplishments

IH
Current

Digital Media & Ads Manager

Indian Silk House Agencies & Bari Kothi Heritage Hotel

Jan 2024 - Present (2 years 10 months)

Plan and run Meta and Google Ads campaigns with a monthly budget of 40+ lacs, achieving 3X ROAS and 2X higher tracked store footfall. Grew Instagram and Facebook following from 10k to 150k+ in 6 months and drive direct booking enquiries for the heritage hotel.

Education

Degrees, certifications, and relevant coursework

Indira Gandhi National Open University logoIU

Indira Gandhi National Open University

Master's in Journalism and Communication, Journalism and Communication

2022 - 2025

Pursued a Master's in Journalism and Communication from IGNOU from 2022 to 2025.

BC

Bhawanipur Education Society College

Bachelor's in Journalism and Communication, Journalism and Communication

2018 - 2021

Completed a Bachelor's in Journalism and Communication from Bhawanipur Education Society College (University of Calcutta) from 2018 to 2021.

KB

Kendriya Vidyalaya Ballygunge

Higher Secondary, Commerce

2017 - 2018

Completed Higher Secondary in Commerce from Kendriya Vidyalaya Ballygunge in the batch of 2017–2018.

Tech stack

Software and tools used professionally

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