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Prachi Sahu

@prachisahu

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Digital Marketing Analyst at Planet Zerone Technologies, optimizing ad campaigns and building lead-generation systems.

India

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At Planet Zerone Technologies, I develop and execute digital marketing strategies across SEO, social media, paid advertising, and content marketing. I manage and optimize Google Ads and social campaigns, using performance metrics and campaign data to identify growth opportunities.

At Webiwork Technologies, I planned and optimized Meta Ads and Google Ads lead-generation campaigns. I built Looker Studio and Excel dashboards and implemented conversion tracking with GA4, Google Tag Manager, Meta Pixel, CAPI, and UTM parameters.

I also developed custom CRM and lead-management dashboards at Webiwork Technologies, and built and A/B-tested landing pages. I delivered regular performance reports with actionable optimization insights.

At Mactosys Software Technology, I built landing pages and business websites, and developed custom CRM and ERP systems. I also applied technical SEO and implemented tracking for accurate attribution.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Analyst

Current

Planet Zerone Technologies

Jan 2026 - Present (9 months)

Developed and executed digital marketing strategies across SEO, social media, paid advertising, and content marketing. Managed and optimized Google Ads and social media campaigns, monitoring key metrics such as CTR, conversions, CPC, and ROAS.

SEO Social Media Marketing Google Ads Content Marketing Google Analytics Google Search Console Campaign Optimization CTR CPC ROAS

Developer & Digital Marketing Analyst

Webiwork Technologies

Apr 2024 - Oct 2025 (1 year 6 months)

Planned, launched, and optimized Meta Ads and Google Ads lead-generation campaigns, managing targeting, creatives, bids, and budgets. Built Looker Studio and Excel dashboards, implemented conversion tracking with GA4, GTM, Meta Pixel, CAPI, and developed custom CRM and lead-management dashboards.

Meta Ads Google Ads Lead Generation Looker Excel GA4 Google Tag Manager META Pixels CAPI UTM CRM A B Testing Landing Pages

WordPress & App Developer

Mactosys Software Technology

Mar 2023 - Apr 2024 (1 year 1 month)

Built high-converting landing pages and business websites using WordPress, React.js, TypeScript, and TailwindCSS. Developed custom CRM and ERP systems with React, Nest.js, Node.js, and Express.js, and implemented technical SEO and performance optimization.