Open to opportunities

Aiswarya P

@aiswaryap

Message

Digital Marketing Executive | Meta Ads | Lead Generation | Influencer Marketing

India

Message

What I'm looking for

I’m looking for global opportunities where I can run ROI-driven Meta Ads and lead gen campaigns, strengthen CRM/WhatsApp & email automations, and grow performance through SEO and influencer marketing with clear KPI ownership.

I’m a data-driven Digital Marketing Specialist focused on Meta Ads, performance marketing, influencer marketing, and lead generation. I build conversion-focused, ROI-driven campaigns that improve engagement, generate qualified leads, and drive measurable business growth across digital platforms.

In my recent role at MassCampaigns Pvt Ltd, I managed end-to-end influencer campaign coordination and improved engagement and reach through strategic creator selection aligned with KPIs. I also ran CRM lead management using UTM tracking, coordinated issue resolution with internal teams, and implemented automation workflows—while improving emailer open/click-through rates by 15%.

Earlier, at WONDR DIAMONDS, I planned and executed Google Ads and Meta campaigns across key promotional periods, contributing to a 20% increase in sales, and grew performance through competitor-based content planning. At Shree Varma Bio Naturals, I executed WhatsApp marketing automations and Klaviyo email flows (including abandoned cart recovery), recapturing 20% of previously lost revenue, while optimizing 18+ Google My Business profiles and delivering full-cycle SEO.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations Associate

Current

MassCampaigns Pvt Ltd

Jul 2025 - Present (11 months)

Coordinated end-to-end influencer campaigns, improving brand engagement and reach by aligning creator selection and content planning to campaign KPIs. Managed CRM lead workflows with UTM-based conversion tracking and implemented emailer campaigns, improving open/click-through rates by 15%.

Influencer Marketing CRM Management Lead Generation Email Marketing KPI Reporting Campaign Operations

Ads Specialist

Wondr Diamonds

Aug 2024 - Feb 2025 (6 months)

Planned and executed Google Ads and Meta ad campaigns during key promotional periods, contributing to a 20% sales increase. Grew Instagram engagement (profile visits +40%, post engagement +35% in under 6 months) and improved website performance via SEO, lifting product rankings and organic traffic.

Meta Ads Google Ads Influencer Marketing Google Search Console Conversion Optimization

Digital Marketing Executive

Shree Varma Bio Naturals Pvt. Ltd

Oct 2023 - Jul 2024 (9 months)

Built WhatsApp marketing automation workflows that increased sales by 14% and lifted audience engagement by 40%. Implemented Klaviyo email automation (abandoned cart recovery) to recapture 20% of previously lost revenue, and delivered SEO and local growth via 18+ optimized Google My Business profiles.

WhatsApp Marketing Automation Klaviyo Google My Business Optimization Technical SEO

Junior Front-End Developer

Chain-Sys India Pvt Ltd

Apr 2019 - Dec 2019 (8 months)

Developed HTML email templates for marketing campaigns, increasing email open rates by 20% through optimized mobile-responsive design. Built responsive web and mobile interfaces and fixed front-end bugs to improve usability and reduce bounce rates.

Responsive Web Design CSS Media Queries UI Design Responsive Design

Front-End Developer & Web Designer

Freelance / Full Creative

Dec 2017 - Feb 2019 (1 year 2 months)

Created responsive, visually appealing websites and built HTML email templates for marketing campaigns. Improved email conversion rates by 15% through design and campaign email optimization.

Responsive Web Design CSS UI Design Email Marketing Conversion Rate Optimization Web Design