Leo Fernandes
@leofernandes
I drive CPG category growth through shopper marketing and consumer insights.
IndiaWhat I'm looking for
At 3M India, I delivered 150% broom category growth through consumer insights-led brand communication and POSM strategy. I build shopper marketing programs across general trade channels, connecting in-store activations, brand positioning, and commercial objectives.
I've managed Rs. 20–25 lakh monthly marketing budgets with 8–10% incremental ROI, using Nielsen data, retailer insights, and sales analytics to guide decisions. My work has contributed to GT, Kirana, wholesale, and office supplies growth through channel-specific execution, while I collaborate closely with sales, category teams, and agencies.
Experience
Work history, roles, and key accomplishments
Assistant Manager – Shopper Marketing
3M India Ltd.
Mar 2025 - Jan 2026 (10 months)
Developed and executed shopper marketing strategies across GT channels, aligning brand communication, POSM, and in-store activations with brand objectives. Managed a monthly marketing budget of Rs. 20–25 lakh, achieving 8–10% incremental ROI through disciplined allocation and performance tracking.
Management Trainee – Brand Marketing
3M India Ltd.
Oct 2024 - Feb 2025 (4 months)
Conducted primary consumer and retailer research to inform brand strategy, contributing to 150% category growth. Supported new product communication and launch strategy by developing insight-led POSM and messaging.
Managed invoice processing and financial reporting using Tandem and Excel, developing strong analytical and organizational skills applicable to marketing budget management.
Education
Degrees, certifications, and relevant coursework
St. Joseph Institute of Management
Master of Business Administration, Marketing and Finance
2022 - 2024
Pursued an MBA with a focus on Marketing and Finance, developing skills in brand strategy, market research, and financial analysis.
Kristu Jayanti College
Bachelor of Commerce, Commerce
2018 - 2021
Completed a Bachelor of Commerce degree, building a strong foundation in business principles and commerce.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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