pouras koliPK
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pouras koli

@pouraskoli

Results-driven Digital Marketing Specialist with expertise in SEO and PPC.

Zimbabwe
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What I'm looking for

I am looking for a dynamic role that allows me to leverage my digital marketing skills in a collaborative environment, focusing on innovative strategies and growth opportunities.

I am a results-driven Digital Marketing Specialist with over three years of hands-on experience in SEO strategy, PPC advertising, email automation, and CRM lifecycle marketing. My expertise lies in leveraging platforms like Google Ads, HubSpot, and GA4 to drive user engagement, lead generation, and maximize campaign ROI. I thrive in agile, data-centric environments, focusing on performance marketing and growth.

During my tenure at St. Xavier University, I spearheaded various digital marketing initiatives that significantly boosted website traffic and increased tuition inquiries. By managing a $3K monthly ad spend across Meta and Google platforms, I achieved notable improvements in customer acquisition and engagement. My analytical skills allowed me to conduct comprehensive SEO audits and implement automated email sequences that enhanced open and click-through rates.

In my role as an Operations Specialist at HungerBox, I resolved numerous customer issues efficiently, streamlined communication among vendor teams, and maintained high accuracy in financial workflows. My educational background, including an MBA in Digital Marketing and a B.S. in Computer Science, complements my practical experience, equipping me with a unique blend of technical and marketing skills.

Experience

Work history, roles, and key accomplishments

HU

Operations Specialist

HungerBox

Jun 2019 - Present (6 years 1 month)

Resolved 50+ daily customer issues via the HungerBox app, cutting average ticket resolution time by 30%. Streamlined communication across 10+ vendor and stakeholder teams, reducing operational delays by 20%.

Education

Degrees, certifications, and relevant coursework

WU

Westcliff University

MBA in Digital Marketing & Communication, Digital Marketing & Communication

Grade: 3.64

Pursued a Master of Business Administration with a specialization in Digital Marketing & Communication. Focused on advanced strategies in digital marketing, including SEO, PPC, email automation, and CRM workflows.

SU

St. Xavier University

B.S. in Computer Science, Computer Science

Completed a Bachelor of Science degree in Computer Science. Gained foundational knowledge in computer science principles and applications.

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