Open to opportunities

Sebastian Baeza

@sebastianbaeza

Message

I’m a Data Analytics Engineer turning complex data into reliable, revenue-driving insights.

Australia

Message

What I'm looking for

I’m looking for a role where I can own analytics reliability and data product delivery, translating business needs into ETL/ELT and KPI solutions, while improving data governance, stakeholder responsiveness, and measurable growth outcomes.

I’m a results-driven Data Analytics Engineer with over a decade of experience transforming complex data into strategic assets that drive business growth.

I translate business needs into technical solutions—creating data products that empower stakeholders through strong KPI design, data governance, and reliable analytics delivery.

As Analytics and Digital Products Operations Lead, I maintained and improved AWS-based Lakehouse data products, reducing average support ticket resolution time from over 7 days to under four and increasing core analytics infrastructure uptime from 98.2% to over 99.3%.

Previously, as a Senior CRM Analyst, I automated and analysed customer campaigns to improve engagement and profitability—building tools like a CRM “Cockpit” that lifted customer satisfaction from 40% to 75–90% and reduced churn by 45% within 6 months.

Experience

Work history, roles, and key accomplishments

Analytics Operations Lead

Parque Arauco

May 2022 - Feb 2025 (2 years 9 months)

Led the Analytics Operations team to maintain and continuously improve data products in an AWS-based Lakehouse environment. Reduced average ticket resolution time from over 7 days to under four and improved core analytics infrastructure uptime from 98.2% to over 99.3%.

AWS RedShift AWS Glue AWS Lambda Amazon S3 Apache Airflow Tableau Power BI

Senior CRM Analyst

Banco Itaú

Jul 2017 - May 2022 (4 years 10 months)

Delivered data-driven CRM campaign analysis and automation to drive engagement and profitability. Designed the Cockpit dispenser, increasing customer satisfaction from 40% to 75–90% and reducing customer churn by 45% within 6 months; re-engineered the loan campaign process to enable weekly data refreshes instead of monthly.

SQL Server Python Tableau SSIS Data Analysis

Business Intelligence Analyst

Banco Falabella

Jan 2012 - Jan 2017 (5 years)

Built KPI dashboards and data quality monitoring to track customer database health and contact rates. Analyzed transaction and account behavior for millions of customers, drove cross-selling campaign measurement (including CLV analysis), and helped redesign onboarding to achieve faster activation.

SQL Server Oracle MySQL Linux KPIs Customer Segmentation Cross Selling Campaigns Customer Analytics

ETL/BI Developer

Everis Chile

May 2011 - Apr 2012 (11 months)

Designed and built data models and stored procedures for an enterprise business web portal. Developed ETL for a data warehouse project in a telecom environment for Entel Chile.

Data Modeling Stored Procedures ETL Development Data Warehouse Engineering Data Integration Web Portals

ETL Engineer

Penta Analytics

Mar 2010 - May 2011 (1 year 2 months)

Built ETL for process automation across customer accounts including SMU, Zorro, and SEC. Developed and maintained ETL workflows using Pentaho Data Integration.

Pentaho ETL Development Data Integration Process Automation Data Integrity