Ilana Rothfield

Currently working as a Business Intelligence Analyst. Responsible for leveraging data to provide actionable insights and support business growth.

Managed end-to-end BI platforms, including data modeling, dashboards, reporting, and user administration. Spearheaded the company's first BI strategy, defining KPIs and enabling data-driven decision-making.

Transformed service operations through data-driven insights, driving process improvements and global service excellence. Developed and managed dashboards to monitor customer trends, performance and machinery data for informed decision-making.

Led a team of analysts to develop a complex database and analyses for global sales teams, presenting business potential and performance insights to management. Designed a new sales opportunity process in Salesforce and distributor portals, driving revenue growth through renewals and upsells.

Led global sales analytics and Inside Sales teams across EMEA and APAC, driving revenue growth, renewals, and lead management excellence. Conducted strategic training and bi-annual seminars, optimizing performance and collaboration across Inside Sales and cross-functional teams.

Managed the Asia Pacific Desk, overseeing operations and contributing to regional business development. Focused on fostering client relationships and expanding market presence.

Completed a certification in Business Intelligence Development at Bar-Ilan University, focusing on BI tools and methodologies.

Pursued a Master of Business Administration at Heriot-Watt University, developing advanced business acumen and leadership skills.

Undertook studies in Chinese Studies at Tianjin University of Science & Technology, deepening knowledge of Chinese language and culture.

Studied Economics and Chinese at The Hebrew University, gaining a foundational understanding of economic principles and Chinese language and culture.