Open to opportunities

Ponraj P

@ponrajp

Message

I create AI-powered commercial films and brand campaigns for FMCG and consumer brands.

India

Message

What I'm looking for

I'm looking to help organizations reimagine brand and campaign production through AI-driven creative workflows, combining strategic marketing leadership, visual storytelling, and high-quality commercial execution.

I founded Vellora AI Studios, where I create AI-generated commercial and brand films for Cavin's, Fairever, Chik, Meera, Nyle, Raaga Professional, and Amani.

I build end-to-end AI video production pipelines that combine generative tools with traditional post-production, taking concepts from brand brief through final delivery. I also manage client relationships, creative pitches, and distinctive visual storytelling independently.

Before Vellora, I spent seven years directing freelance campaigns and a decade leading marketing strategy, budgets, go-to-market initiatives, and creative teams at Impulse Marketing.

Experience

Work history, roles, and key accomplishments

Current

AI Creative Director (Founder)

Current

Vellora AI Studios

Jan 2024 - Present (2 years 7 months)

Founded and lead an AI-powered creative studio producing brand and commercial video content for national and regional FMCG brands. Directed AI-generated commercial films for Cavin's, Fairever, Chik, Meera, Nyle, Raaga Professional, and Amani, owning concept through final delivery.

AI Video Production Generative AI Text To Video VFX Brand Strategy Creative Direction Client Management Project Management

Creative Director

Freelance

Jan 2017 - Dec 2024 (7 years 11 months)

Delivered creative direction and campaign concepting for clients across FMCG, consumer, and lifestyle categories over a 7-year freelance practice. Owned art direction and messaging across video, digital, and print campaigns from brief to final execution.

Creative Direction Art Direction Video Production Print Design Digital Marketing Customer Relationship Management

Marketing Head

Impulse Marketing

Jan 2007 - Dec 2017 (10 years 11 months)

Led marketing strategy and execution for the organization over a 10-year tenure, overseeing brand campaigns, budgets, and go-to-market initiatives. Built and managed marketing and creative teams, setting standards for campaign quality and brand consistency.

Marketing Strategy Brand Management Budget Management Team Leadership Vendor Management Campaign Execution