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Utsav Arora

@utsavarora

Creative Strategist, from founding an ecommerce brand to scaling consumer tech with Gen AI — 6+ years of creative work that actually moves numbers.

India

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What I'm looking for

I want to join a team where I can build video-led creative systems with Gen AI, performance testing, and strong briefs—growing audiences and conversion rates through fast iteration and collaborative execution.

I’m a Creative Strategist with 6+ years of experience rooted in video editing and filmmaking, now combining content strategy with hands-on Gen AI video production to build repeatable creative systems. At (consumer tech) AppsForBharat, I lead an 8-person team to scale Daily Mantra App through video-led content strategy, delivering a 29% lift in conversion rates and growing from ~10 to 50k+ paid active subscribers in 4 months.

I also founded Elviot Skincare and grew it to 500k+ customers in 10 months by running brand, content, and paid creative end-to-end across Meta Ads, Google Ads, and Instagram.

I build and test hypotheses using performance signals (CTR/CR/ROAS/engagement), use Gen AI tools to increase production velocity, and translate data into clear hooks, formats, and execution direction — so the brand learns fast and scales what works.

Experience

Work history, roles, and key accomplishments

Current

Creative Strategist (GenAI Performance)

Current

AppsForBharat

Aug 2025 - Present (10 months)

Scaled the Daily Mantra App from 10 to 50K+ active subscribers in 4 months through end-to-end video-led content strategy and Gen AI production. Improved conversion rates by 29% and grew organic followers to 40K+ via repeatable creative/testing frameworks and an 8-person cross-functional team.

Gen AI Video Production Content Strategy Creative Direction Creative Testing Video Editing Scripting Social Media Growth Team Leadership

Founder & Creative Director

Elviot Skincare

Mar 2023 - Jul 2025 (2 years 4 months)

Founded a D2C skincare brand and grew it to 500K+ customers in 10 months using data-driven paid video creative across Meta Ads, Google Ads, and Instagram. Built an AI agent pipeline to automate content production and managed 50+ campaigns and 100+ creatives while partnering with 4 production houses.

D2C Meta Ads Google Ads Brand Identity Design Campaign Management

Videographer & Video Editor

Connect Media Network

Jul 2021 - Aug 2021 (1 month)

Shot and edited brand video content for Meta, Google Ads, and LinkedIn, contributing to an 18% average engagement increase across platforms. Managed on-time post-production delivery while aligning storytelling to brand strategy.

Videography Video Editing Post production Meta Ads Google Ads Quality Control Team Collaboration

Content Strategist (Campaign)

Strong Pods Inc.

May 2021 - Jul 2021 (2 months)

Executed a cross-country content campaign that increased brand visibility by 97% and engagement by 76% in 1 month across three social platforms. Owned end-to-end content planning, production, and publishing to drive measurable audience growth.

Content Planning Content Strategy Video Content Production

Videographer & News Producer

Prime Asia TV

Apr 2021 - Jun 2021 (2 months)

Produced, shot, and edited broadcast video content for a live television network and helped introduce new news segment formats. Developed reusable production templates that improved production efficiency and on-air visual quality without increasing headcount.

Videography Video Editing News Format Production Templates Cinematography Post production

Education

Degrees, certifications, and relevant coursework

Confederation College

PG Diploma in Film Production, Film Production

2019 - 2021

Grade: GPA 3.24/4.0

Activities and societies: Directed thesis film; training across pre-production to post-production.

Completed a PG Diploma in Film Production covering pre-production through post-production, including directing a thesis film. Earned a GPA of 3.24/4.0.

Guru Nanak Dev University

Bachelor of Mass Media, Mass Media

2014 - 2018

Grade: 84% (Pass with Distinction)

Activities and societies: Founder Member, WeChitramala Movie Making Club.

Completed a Bachelor of Mass Media and graduated with 84% (Pass with Distinction). Also participated in film-making activities as a club founder member.