Open to opportunities

Polina Batraeva

@polinabatraeva

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Influencer marketing specialist with experience in CIS and Europe.

Russian Federation

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What I'm looking for

I'm looking for a role that allows me to develop my skills in Western markets and offers opportunities for growth and diverse responsibilities.

Hi! I'm Polina Batraeva, an experienced influencer marketing specialist with a strong background in managing campaigns across CIS and Europe. Currently, I lead influencer marketing at Scramble, a fintech startup, where I manage a team and coordinate full workflows from outreach to performance analysis. My strategic approach has successfully launched influencer campaigns that align with product launch roadmaps, ensuring impactful results.

Previously, I held the position of Influence Marketing Lead at Flowwow, where I managed over 60 monthly influencer integrations with an average budget of $100k. My efforts increased ROAS by 12% YoY through optimization strategies and led to successful offline events with creators. I have also consulted for Yandex Education and managed campaigns at Netology, where I reduced costs per lead significantly while supporting growth strategies across various business units.

Experience

Work history, roles, and key accomplishments

Current

Influence Marketing Lead

Current

Scramble

Mar 2025 - Present (4 months)

Managed a team of 3 and launched influencer campaigns for the European market. Coordinated the full workflow from outreach to performance analysis, developing influencer strategies aligned with product launch roadmaps.

Influencer Marketing Team Management Campaign Management Performance Analysis Strategy Development

Influence Marketing Lead

Flowwow

May 2024 - Mar 2025 (10 months)

Managed over 60 monthly influencer integrations with an average monthly budget of $100k. Increased ROAS by 12% year-over-year through optimization of paid placements and led 12 gifting campaigns.

Influencer Marketing Campaign Management HR Management

Influencer Marketing Manager

Yandex Education

Jul 2023 - Dec 2024 (1 year 5 months)

Consulted on influencer campaigns for online education products and coordinated 34 agency-based campaigns. Supported influencer management for the YACe conference and video shoots.

Influencer Marketing Campaign Management Agency Video Production

Influencer & Paid Channels Lead

Netology

May 2023 - May 2024 (1 year)

Managed marketing campaigns across 6 business units with an average monthly budget of $155k. Led a team of 8 and reduced CPL by 11% in test channels over four months.

Marketing Campaigns Team Leadership Growth Strategies

Influencer Marketing Manager

Setters Education

Sep 2022 - Oct 2022 (1 month)

Curated 18 barter-based integrations for the Creachella education conference. Managed project-based influencer marketing initiatives.

Influencer Marketing Project Management Barter Integrations

Influencer Marketing Manager

Netology

Jun 2021 - Apr 2023 (1 year 10 months)

Managed end-to-end influencer marketing, from briefing to reporting, with an average monthly budget of $13k. Generated and tested campaign hypotheses, increasing new audience share by 34%.

Influencer Marketing Campaign Management Hypothesis Testing Audience Growth Reporting

Media Development Intern

Firework

Jul 2020 - Feb 2021 (7 months)

Scaled brand awareness in CIS and negotiated media partnerships. Moderated over 1,000 video uploads monthly and authored 7 blog articles.

Brand Awareness Partnerships Content Moderation

Education

Degrees, certifications, and relevant coursework

National Research University Higher School of Economics

MSc, Digital Product Management, Digital Product Management

Completed a Master of Science in Digital Product Management, focusing on advanced strategies and practices in product development. Gained expertise in managing digital products from conception to launch and beyond.

National Research University Higher School of Economics

BA, Journalism, Journalism

Obtained a Bachelor of Arts in Journalism, developing strong communication and media skills. Focused on journalistic principles, content creation, and media analysis.