Open to opportunities

sophie shavishvili

@sophieshavishvili

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Social media manager driving growth with strategy, storytelling and performance.

Georgia

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What I'm looking for

I seek a results-driven marketing or social media role where I can lead strategy, content and campaigns, collaborate with creative teams, and scale engagement and conversions while growing into broader leadership responsibilities.

I am a social media manager with three years' experience leading strategy, creative production and paid campaigns for 30+ brands across Instagram, Facebook, TikTok and LinkedIn. I combine trend-driven short-form content, strong brand identity and data-backed decision making to grow reach, engagement and conversions.

I've led high-volume content production, influencer coordination and team oversight, and I teach social media strategy, paid advertising and analytics. My work emphasizes measurable results, collaborative project leadership and delivering cohesive campaigns from concept to execution.

Experience

Work history, roles, and key accomplishments

Current

Freelance Marketing Lead

Current

Freelance

Aug 2025 - Present (4 months)

Lead digital marketing for Fit Meal and other clients, driving strategy, high-volume content production, paid campaigns and analytics to improve reach, engagement and conversions.

Content Strategy Paid Social Analytics Campaign Management Content Production Performance Optimization

Current

Social Media Lecturer

Current

Foster Academy

Nov 2024 - Present (1 year 1 month)

Teach strategic analysis, content creation, paid advertising and analytics, guiding students to build complete digital strategies and execute real brand projects.

Social Media Strategy Content Creation Paid Advertising Analytics Curriculum Development Project Based Learning

Project Manager

Windfors

Sep 2024 - Apr 2025 (7 months)

Managed digital strategy and campaign launches with a focus on planning, creative content and cross-functional teamwork to deliver successful results.

Project Management Digital Strategy Campaign Planning Creative Briefing Team Coordination Client Communication

Project Manager

Maverik

Nov 2023 - Sep 2024 (10 months)

Devised end-to-end marketing and rebranding strategies, coordinated shoots and creative teams, and managed client communications to enhance brand visibility.

Marketing Strategy Coordination Shoot Production Client Relations Team Leadership

Social Media Manager

Kraken

May 2023 - Nov 2023 (6 months)

Managed social media operations, built monthly content calendars, supervised a 4-5 member team and maintained client relationships to ensure timely project delivery.

Social Media Management Content Planning Team Supervision Client Management Performance Tracking

Education

Degrees, certifications, and relevant coursework

Shota Rustaveli Batumi State University

Bachelor of Business Administration, Business Administration (Tourism major)

2018 - 2022

Completed a Bachelor in Business Administration with focus on finance, management, marketing accounting and a major in Tourism; included a two-year practical stay in Germany.