At Insightdata Research/Kantar Media, I develop and implement research strategies, conduct research and analysis, and manage research projects. I also train broadcasters, advertisers, and media agencies to use INSTAR Analytics Software and support their analysis of TV ratings and media channels.
Previously, I was General Manager at Market Research Company-Cambodia Media and Research for Development (CMRD), General Manager at Market Research Company-Feedback Research Co,.LTD, Cambodia, and Head of Research Department at Market Research Company- riverorchid Insight Co,.LTD, Cambodia. Across these roles, I designed and executed surveys and focus groups, analyzed findings, and communicated results to clients.
At Population Service International (PSI), I developed research protocols, designs, tools, and questionnaires, coordinated data collection, and analyzed data using SPSS. I also recruited and trained field research staff and assisted with reports and presentations.
My research work has covered marketing and social research, including media ratings, brand tracking, retail audits, and studies related to HIV/AIDS, malaria, and birth spacing. I have also provided consultancy and training support for organizations including Mariestopes, WHO, CAVAC, Save For the Children organization, and World Health Organization/Centre for Disease Control.
