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RATANA EAN

@ratanaean

General Manager at LK Childcare & Baby Products Co., Ltd., growing annual revenue by approximately 30% and managing national sales operations.

Cambodia

Message

At LK Childcare & Baby Products Co., Ltd., I lead national sales operations and brand management, and increased annual revenue by approximately 30% through sales frequency and offtake activities. I also managed eight provincial warehouses and standardized warehouse preparation processes to improve distribution efficiency and operational consistency.

I built the Sales and Marketing functions from the ground up and lead a cross-functional organization of approximately 100 employees. Previously, as Sales & Marketing Manager with Acting General Manager, I delivered 20% year-on-year revenue growth and expanded distribution coverage by 30% through territory development and new customer acquisition.

Experience

Work history, roles, and key accomplishments

Current

General Manager, Brand Manager & National Sales Manager

Current

LK Childcare & Baby Products Co., Ltd.

Jan 2025 - Present (1 year 9 months)

Led national sales operations and brand management, increasing annual revenue by approximately 30% and reducing overdue receivables. Managed eight provincial warehouses and a cross-functional team of about 100 employees.

Sales Strategy Brand Management Marketing Strategy KPI Management Warehouse Management Team Leadership Negotiation Influencer Management

Sales & Marketing Manager with Acting General Manager

LK Childcare & Baby Products Co., Ltd.

Jan 2022 - Dec 2024 (2 years 11 months)

Delivered 20% year-on-year revenue growth by strengthening distribution and expanding outlet coverage. Managed a team of 47 employees, developed marketing plans, and supported operations and HR functions.

Sales Management Marketing Management Team Leadership KPI Management Budget Management Social Media Marketing KOL Management HR Management

Sales Supervisor & Deputy Sales Manager

LK Childcare & Baby Products Co., Ltd.

Jul 2019 - Dec 2021 (2 years 5 months)

Supervised a team of five sales representatives, achieving 105% of monthly sales targets and increasing team revenue by 200% within 12 months. Expanded outlet coverage and led a 15-member sales team.

Sales Supervision Team Leadership Route Optimization Customer Development KPI Tracking Recruitment Training

Field Sales Officer

Smart Axiata Co., Ltd.

Nov 2016 - Jul 2019 (2 years 8 months)

Achieved above 100% of monthly sales targets by developing new customers and strengthening relationships. Acquired 30 new active outlets within six months and maintained 100% on-time payment collection.

Sales Customer Acquisition Relationship Management Payment Collections Point of Sale

English Teacher

Cambodia International School & Fordbridge International Sch

Nov 2014 - Nov 2016 (2 years)

Prepared lesson plans and class materials for approximately 50 students and fostered a positive classroom environment. Covered for absent teachers and facilitated communication between students and foreign teachers.

Lesson Planning Classroom Management Communication Skills