Open to opportunities

Maddie Ingrassano

@maddieingrassano

Message

I build creator teams and experiential campaigns that grow brand awareness, engagement, and app downloads.

Zimbabwe

Message

I've led collegiate influencer, UGC, and experiential marketing programs for Hoppy, Youth Marketing Connection, SideShift, Google Gemini, Google Search, Procter & Gamble, DoorDash, Glow Recipe, and DoorDash Grocery. I recruit, train, and manage creator and brand-representative teams while building content briefs, community strategies, and activations tied to campaign KPIs.

At Youth Marketing Connection, I recruited and trained 1,000+ brand representatives for nationwide experiential tours. At Hoppy and SideShift, I've managed UGC creators and brand ambassadors, testing comment strategies to increase engagement and convert traffic into app downloads.

Experience

Work history, roles, and key accomplishments

Current

Burner Program Team Lead

Current

Hoppy

Nov 2025 - Present (9 months)

Managed 30+ UGC creators across TikTok, Instagram, and YouTube, developing weekly content briefs and owning comment strategy and recruitment. Optimized comment strategies to drive engagement and app downloads, and built a Membership Committee for experiential marketing initiatives.

TikTok Instagram YouTube UGC Strategy Content Briefing Comment Strategy Recruitment Community Management Experiential Marketing

College Program Coordinator

Youth Marketing Connection

Apr 2024 - Dec 2025 (1 year 8 months)

Led and mentored collegiate influencers for Glow Recipe and DoorDash Grocery campaigns, serving as primary point of contact and performance manager. Created content briefs aligned with brand objectives and KPIs, and spearheaded campus activations including product sampling and branded experiences.

Influencer Marketing Content Briefing Campaign Management Performance Management Event Planning Brand Advocacy Relationship Management

Staffing Lead

SideShift

Jul 2025 - Oct 2025 (3 months)

Spearheaded mass recruitment, vetting, onboarding, and engagement of the Creator Circle, hiring 500+ brand ambassadors for UGC marketing campaigns. Curated and managed a team of recruiters to expand the top 1% of platform creators.

Recruitment Vetting Onboarding UGC Marketing Team Management Community Growth Brand Ambassador

Experiential Marketing + Lead Recruiter

Youth Marketing Connection

Recruited, vetted, and trained 1,000+ brand representatives for experiential marketing tours for Google, Procter & Gamble, and DoorDash. Developed onboarding materials and managed staffing logistics for multi-city activations, overseeing field performance tracking.

Recruitment Training Onboarding Experiential Marketing Event Management Staffing Logistics