At ieltwist.com, I built and launched an edtech platform from scratch, creating a freemium funnel for IELTS learners. I generated 400+ email signups on under USD 100 in advertising, with a cost per lead below USD 0.25.
I converted signups into 15 paying customers at a customer acquisition cost under USD 7, and drove 2,000+ active users within the first 12 months. I manage Google Ads campaigns and optimize landing pages using HTML and CSS.
At Agoda International Malaysia Sdn. Bhd., I used SQL and Superset to identify performance and knowledge gaps, then designed and delivered targeted training. I also built Superset dashboards for ongoing performance visibility and shipped 6+ e-learning modules in Articulate360.
My experience also includes customer experience work at Agoda and Teleperformance Indonesia, and IELTS tutoring at Schoters and English Studio Course. I bring a journalism background and hands-on experience in SEO, content production, and marketing analytics.
