Open to opportunities

Phuong Pham

@phuongpham2

Message

Marketing and brand professional focused on creative campaigns and activation planning.

Vietnam

Message

What I'm looking for

I seek roles where I can lead creative campaign development and activation planning, work directly with clients and partners, and grow in brand strategy within an collaborative, impact-driven team.

I am a marketing and brand professional with experience creating campaign concepts, visual direction, and copywriting for consumer and retail brands. I have executed activation and communication plans for both local and international partners, focusing on clear, engaging creative work.

My roles have included Marketing Executive, Copywriter & Account Executive, and Brand Assistant Manager, where I developed taglines, social content, video scripts, and visual direction while negotiating timelines and responding to stakeholder feedback.

I have planned and presented activation/event proposals, managed client briefings, led market research for activations, and collaborated with creative teams to deliver final campaign proposals for clients such as Unilever, Nike (by Viet Tien), Skechers (by Viet Tien), Belluni, and San Sciaro.

I bring practical experience in activation planning, social media strategy, copywriting, and client-facing account management, and I am committed to delivering solutions that align brand partners with Vietnamese market needs.

Experience

Work history, roles, and key accomplishments

Marketing Executive

Sustainable Textile Solutions

May 2022 - Nov 2022 (6 months)

Developed campaign concepts and visual direction, wrote taglines, social content and video scripts, and collaborated with partners to localize foreign brands for the Vietnamese market.

Copywriting Brand Partnerships

Copywriter & Account Executive

Viet Tien Phuong

Feb 2020 - Jan 2022 (1 year 11 months)

Led creative concepting and visual direction for brand campaigns, wrote taglines and social content, negotiated timelines between brand and creative teams, and supported multiple brand accounts including Nike and Skechers by Viettien.

Copywriting Account Management Creative Direction Client Communication Timeline Negotiation

Activation Planner

Creasia

May 2019 - Sep 2019 (4 months)

Prepared activation and event proposals, developed marketing and communication plans, conducted market research, and presented final proposals to clients for activations including Unilever brands.

Event Planning Marketing Communications Market Research Proposal Development Presentation Copywriting

Education

Degrees, certifications, and relevant coursework

Victoria University of Wellington

Bachelor of Commerce, Marketing & Management

2013 - 2017

Activities and societies: Activation and event planning projects for clients including Unilever (Clear, Knorr, Lipton, Sunlight, Vim) and campaign proposal work.

Bachelor of Commerce with a major in Marketing and Management completed between 2013 and 2017.