At BrandCo Nigeria, I lead Visual Merchandising and Retail Execution across Nigeria and Ghana for adidas, with broader experience across BrandCo's Skechers, Reebok and Havaianas portfolio. A macro-space reallocation at adidas Circle Mall delivered 62% revenue growth in the immediate post-flip period.
At BrandCo Nigeria, I also led an adjacency and category-space redesign at VI Flagship that contributed to 19.5% revenue growth. I opened six stores across Nigeria and Ghana, totalling 3,000+ sqm, and delivered two pop-up concepts from layout planning to trade within six weeks.
I built the region's first structured VM training programme, developing seven franchise VMs from a 65% compliance baseline to 85%+ within year one. Across a 20+ store multi-brand network, I maintained 85%+ execution compliance through store audits, corrective feedback, KPI reporting and follow-up.
Before BrandCo Nigeria, I worked at adidas South Africa from January 2012 to August 2024, directing Visual Merchandising and retail execution across DTC, wholesale, franchise and partner environments. I delivered 50+ store projects and translated seasonal brand priorities into consistent store execution nationally.
