Open to opportunities

Phinias Serumula

@phiniasserumula

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Certified professional in digital and social copywriting.

South Africa

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What I'm looking for

I am seeking a dynamic role where I can leverage my skills in content management and social media to drive engagement and business growth.

As a seasoned Content Manager and Social Media Manager, I have successfully managed a $1M social media budget at ANARA AI, where I launched four viral campaigns that generated $3M in new business. My strategic approach to social media has resulted in a remarkable 120% increase in engagement KPIs within a 20K member Facebook group in just three months.

My expertise extends to conducting user interviews to develop actionable customer personas, leading to a 55% increase in social media advertising ROI. I thrive on collaboration, having worked closely with developers and designers to launch innovative platforms that significantly boosted user sign-ups and campaign effectiveness without additional costs.

Experience

Work history, roles, and key accomplishments

Current

Content Manager and Social Media Manager

Current

ANARA AI

Jan 2022 - Present (3 years 5 months)

Managed a $1M social media budget and launched 4 successful viral campaigns that brought $3M in new business. Increased all engagement KPIs within a 20K members Facebook group by 120% within the first 3 months of the job via partnerships with social media influencers and enhanced content guidelines of a total of 20M followership.

Social Media Management Content Management Digital Marketing SEO Google Analytics Buffer Zapier Google Ads LinkedIn Ads Facebook Ads Ahrefs Google Search Console Figma

Education

Degrees, certifications, and relevant coursework

University of Johannesburg

BA Professional Communication, Professional Communication

Studied professional communication, focusing on various aspects of media and communication strategies. Gained expertise in content creation and effective communication techniques.