Itumeleng Maota
@itumelengmaota
Experienced social media manager with a decade of content creation.
What I'm looking for
With nearly a decade of experience in social media marketing and content creation, I have honed my skills working with startups and digital marketing agencies. My journey has been marked by a commitment to enhancing brand awareness and engagement through innovative strategies. I am an accredited HubSpot content and social media marketer, proficient in video editing using tools like Adobe Premiere Pro, CapCut, and DaVinci Resolve Studio.
Throughout my career, I have successfully collaborated with in-house teams and freelancers to implement influencer marketing strategies that have led to significant increases in brand awareness, often exceeding 80% within a year. My freelance work as a Social Media Specialist has allowed me to curate user-generated content and monitor key social metrics, providing valuable insights that shape effective content strategies. I am passionate about leveraging data to drive engagement and sales, as evidenced by my work that resulted in over 90% increases in user engagement and brand awareness.
Experience
Work history, roles, and key accomplishments
Social Media Specialist
Freelance
Sep 2018 - Present (6 years 8 months)
Curated user-generated content for social media campaigns that raised awareness by over 80% across different platforms. Monitored and reported key social metrics for content performance, providing insights into content strategy formulation.
Social Media Specialist
Kgudisa Peu Media
Mar 2020 - Sep 2022 (2 years 6 months)
Increased ROI for social media campaigns by over 50% through collaborative efforts. Curated high-quality video for public relations campaigns, leading to increased brand awareness and user engagement.
Content Marketer
Trending Topix Agency
Aug 2021 - Feb 2022 (6 months)
Researched and analyzed social media trends to formulate content strategies, resulting in effective campaign executions. Curated high-quality copywriting for social media campaigns, leading to increased user engagement.
Education
Degrees, certifications, and relevant coursework
University of Johannesburg
Postgraduate Diploma, Business Administration
2024 -
Rosebank College
Bachelor of Business Administration, Business Administration
2021 -
Availability
Location
Authorized to work in
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