Open to opportunities

Peyton Daul

@peytondaul

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Data-driven marketing professional with expertise in digital acquisition campaigns.

United States

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What I'm looking for

I am seeking a role that fosters creativity and collaboration, where I can leverage my marketing expertise to drive growth and innovation.

I am a data-driven marketing professional with hands-on experience leading digital acquisition campaigns and optimizing paid search and social media. My journey began with a Bachelor of Business Administration, where I honed my skills in marketing and developed a passion for analytics and creative testing. Currently, I am pursuing a Master of Science in Marketing, maintaining a GPA of 3.91 while balancing my full-time role as a Marketing Coordinator.

In my current position at Hurckman Mechanical Industries, I direct all marketing efforts for a multi-million dollar B2B contractor, managing a six-figure annual budget. I successfully spearheaded a website redesign that increased traffic by over 600% and implemented data-driven marketing strategies that significantly boosted revenue opportunities. My collaborative approach with cross-functional teams has enhanced brand awareness and engagement across various platforms, showcasing my commitment to driving measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing Coordinator

Current

Hurckman Mechanical Industries, Inc. (HMI)

Jun 2023 - Present (2 years 1 month)

Directed all marketing efforts for a multi-million dollar B2B contractor, managing a six-figure annual budget and executing integrated campaigns across digital, print, paid social, paid search, and trade show platforms. Spearheaded a full website redesign and SEO strategy, increasing monthly website traffic by over 600% and improving search rankings for core industry keywords.

Paid Search Paid Social SEO HubSpot WordPress Marketing Analytics Project Management Adobe Creative Suite Canva

Digital Marketer and Brand Content Creator

Sapphire Home Staging, LLC.

Aug 2022 - Present (2 years 11 months)

Developed and established the brand identity by designing a distinctive business logo, conducting market research, and creating consistent branding guidelines to maintain visual and messaging cohesion. Implemented and managed the digital presence by building a WordPress website, producing high-quality visual content through photography of staged rooms, and maintaining social media platforms to inc

Brand Identity Market Research WordPress Photography Social Media Management Content Creation Digital Marketing

Social Media Manager and Lead Server/Bartender

The Dock Bar and Grill

Jun 2022 - Present (3 years 1 month)

Developed and executed marketing strategies by creating social media content, print ads, radio copy, menus, and promotional graphics, driving brand visibility and customer engagement through diverse channels. Exceeded sales targets by building strong customer relationships, delivering exceptional service, and effectively upselling, while adeptly handling challenging customer interactions with prof

Print Ads Menu Design Sales Customer Service Upselling Customer Relationship Management Marketing Strategy

Social Media Student Assistant

St. Norbert College, Modern Languages and Literature Departm

Jan 2021 - Present (4 years 6 months)

Developed and executed comprehensive social media strategies across Instagram, Facebook, and Twitter to promote departmental programs and engage students, enhancing visibility and engagement. Designed engaging social media posts and launched a WordPress website with a focus on SEO, collaborating with professors to align departmental goals with institutional priorities.

Social Media Strategy Instagram Twitter WordPress SEO Content Design Student Engagement Collaboration

Social Media Student Assistant

St. Norbert College, Center for Global Engagement

Nov 2020 - Present (4 years 8 months)

Developed social media strategies for Instagram, Facebook, and Twitter to promote the International Studies Major, encouraging students to explore the program and understand its post-graduation opportunities. Created engaging content and launched a WordPress website to educate students on the value of the major, collaborating with 6 professors to align messaging with academic goals.

Social Media Strategy Instagram Twitter Content Creation WordPress Education Collaboration Digital Marketing

Education

Degrees, certifications, and relevant coursework

University of Cincinnati

Master of Science, Marketing

Grade: 3.91

Currently pursuing a Master of Science in Marketing with an expected graduation in August 2026. This part-time, 100% online, and asynchronous program allows for flexible study alongside full-time work.

St. Norbert College

Bachelor of Business Administration, Business Administration

Grade: Dean’s List Recipient Fall 2021

Activities and societies: Emerging Leaders (2019), Ballroom Dance (2019-2020), Two Pieces Shown in the Student Juried Art Exhibition (2021), Student Studio (2022), Global Roommate (2022-2023), Fishing Club (2022-2023)

Completed a Bachelor of Business Administration with a minor in Marketing. Recognized with Dean’s List honors and various scholarships, demonstrating academic excellence.

Florence University of the Arts

Study Abroad Program, Liberal Arts

Participated in a study abroad program, traveling independently to 10 countries. Developed strong communication skills by overcoming language barriers and engaging with diverse communities.