Open to opportunities

Abigail Steinberg

@abigailsteinberg

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Marketing coordinator skilled in digital strategy and brand awareness.

United States

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What I'm looking for

I am seeking a dynamic role in marketing that fosters creativity and growth.

As a dedicated marketing coordinator with a strong background in digital marketing and brand strategy, I thrive on creating impactful marketing campaigns that resonate with target audiences. My experience managing website UX/UI and executing comprehensive digital marketing strategies has equipped me with the skills necessary to drive brand awareness and generate sales effectively.

Throughout my career, I have successfully managed social media calendars, conducted competitor analysis, and optimized content for SEO, all while ensuring a consistent brand voice across various platforms. My role at John K. McGill & Co. allowed me to lead cross-company projects, including the development of a custom marketing system and a shared Salesforce CRM, showcasing my ability to collaborate and innovate in fast-paced environments.

Experience

Work history, roles, and key accomplishments

Current

Marketing Coordinator

Current

Screamin' Wheels and Blades

Jan 2025 - Present (6 months)

Managed website UX/UI and executed digital marketing strategies. Created and managed social media calendars, campaigns, and posts while overseeing SEO efforts.

Digital Marketing Social Media Management SEO Competitor Analysis Consumer Research Email Marketing

Marketing Coordinator

Alpine Events

Jan 2025 - Present (6 months)

Responsible for creating brand awareness and generating on-site sales in communities. Utilized face-to-face marketing techniques to achieve sales targets.

Brand Awareness Face To Face Marketing Community Engagement

Assistant Store Manager

Family Dollar

Jan 2024 - Present (1 year 6 months)

Supervised, trained, and developed employees on store operating practices and procedures. Managed merchandise ordering, personnel scheduling, and record-keeping for payroll and cash transactions.

Employee Supervision Training And Development Inventory Management Scheduling Payroll

Assistant Editor/Operations Manager

John K. McGill & Co.

Jan 2021 - Present (4 years 6 months)

Administered custom CRM/CMS systems and managed editorial and production schedules. Developed and executed content marketing strategies, including writing, editing, and optimizing articles for SEO and lead generation.

CRM Management Content Marketing SEO Google Analytics Mailchimp adobe indesign Lead Generation Email Campaigns

Membership Services Specialist

John K. McGill & Co.

Jan 2021 - Present (4 years 6 months)

Provided customer service support to subscribers and followed up on sales leads. Oversaw membership communications, order processing, and tracked subscriber metrics to enhance marketing and customer service.

Customer Service Order Processing Data Tracking

Front Desk Manager

John K. McGill & Co.

Jan 2018 - Present (7 years 6 months)

Managed front office administration, including inventory, mail distribution, and client coordination. Maintained client contact information in the CRM system and served as the primary contact for vendor service visits.

Inventory Management Client Relations Data Entry CRM Management Vendor Management

Social Media Strategist

OH Capital Assets

Jan 2017 - Present (8 years 6 months)

Created and managed social media channels across multiple platforms, utilizing Canva for graphic design. Designed and executed on-brand posts to enhance online visibility and analyzed ad campaigns and website traffic to assess social media influence.

Social Media Strategy LinkedIn X++Instagram Canva Graphic Design Brand Awareness

Education

Degrees, certifications, and relevant coursework

University of North Carolina Charlotte

Master of Business Administration, Marketing

Pursued an MBA with a concentration in Marketing, gaining expertise in various marketing disciplines. Completed relevant coursework in Marketing Management, Consumer Behavior & Strategy, and Digital Marketing Analytics.