At Wikifarmer, I own the full B2B marketing function across six European markets, leading a team of four across paid media, SEO, email, content, events, and partner operations. I built an email program averaging a 37.8% open rate, consistently twice the B2B industry benchmark, and lead SEO and content strategy targeting 189K unique visitors and 200K words of original content.
I’ve also launched website features and a private-label olive oil brand end-to-end, from positioning and go-to-market to distribution. Earlier, I managed shipping operations at Technomar Shipping and developed marketing strategies, new-business proposals, PR, and media relations at V+O Communications.
