Giannis Athanasiou

I'm leading marketing across Village Cinemas and ANT1 Group's entertainment ventures, directing €500K+ in annual investment across cinema exhibition, film distribution, loyalty, and new launches. I launched a loyalty ecosystem that supported membership growth from approximately 260,000 to more than 360,000 members and led the Friends Forever campaign to 40,000+ admissions.

As co-founder and commercial lead of 608 Brewing Co., I built an independent craft brewery from zero to €200K+ annual revenue with 35%+ year-over-year growth. I own the commercial P&L and lead strategy, business development, distribution, operations, marketing, channel partnerships, and community building.

My background combines global FMCG brand discipline at Henkel and Beiersdorf with culture-led growth at Monster Energy, where I owned music and cultural activation in Greece, including the sold-out LEX tours. I've also led digital and integrated campaigns across hospitality, agency, consumer brands, partnerships, and performance marketing.