Pel van Zijderveld

Oversee all operational, commercial, and staffing aspects of one of the largest nightclubs in the Netherlands, managing 100+ employees and driving weekly and large-scale event execution, safety, and revenue growth.

Provide music production, audio engineering, podcast recording and post-production services using professional toolsets, supporting releases and AI audio workflows for broadcast-ready quality.

Managed partnerships, brand activations, VIP services and hospitality across European festivals, negotiating deals, managing budgets, and delivering sponsorship activations to drive revenue and brand engagement.

Managed North Holland and Utrecht on-premise accounts, supporting 300+ venues by driving in-store sales, maintaining client relationships, and executing partner activations to maximize ROI.

Led all operational and strategic functions of the venue, including staff leadership, safety coordination, reporting to shareholders, and programming to achieve service, quality, and revenue targets.

Managed B2B and B2C event sales, planning, logistics, and financial administration from concept to execution while maintaining client relationships and delivering high-quality events.

Led promotional and marketing activities for large-scale music events in Marbella, managing a promotional team of 50 to drive ticket sales and brand visibility for international DJ lineups.

Booked artists, developed creative event concepts and performed as resident DJ for non-alcoholic youth events, shaping music programming and overall event experience.

Completed a Hospitality & Event Management program focused on hospitality operations and event management, graduated in October 2013.

Completed hospitality-focused coursework at the Hoge Hotelschool, concentrating on hospitality business practices during 2010–2011.

Completed secondary education with a profile in Economy & Society at Rijnlands Lyceum Wassenaar from 2005 to 2010.