At Best Bronze, I run Meta Ads day to day for a cosmetics brand selling in the US and Brazil. I’ve managed $400K+ in spend across up to three accounts, generating $850K+ in Meta-attributed purchase value.
I raised the Brazil account’s ROAS from 1.5 to 2.5 in two months. I also restructured the budget and funnel, lifting individual ads from 0.8 to about 1.7 ROAS.
I use a three-campaign structure for creative testing, prospecting, and retargeting. I check platform results against Triple Whale and use CPA, ROAS, CTR, CPM, and video retention to decide what to test, pause, or scale.
I write, edit, and A/B test video ads for Reels, Stories, and Shorts, localizing them into English, Portuguese, and Spanish. I also ran Meta Ads and produced the creative and organic content for my own vegan bakery brand, Mitsyle Doces Veganos.
