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Paul Tinker

@paultinker

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Product design lead at Nespresso who shaped a global digital experience across 42+ markets.

United Kingdom

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At Nespresso, I helped shape a digital experience revamp across 42+ markets, making the B2C and B2B web experiences modular and scalable. I directed the evolution of the global design system and set up a brand-to-frontend pipeline to carry design decisions into code.

At Vodafone, I designed Source, the global design system, and grew its adoption to around 180 designers and developers across 16 countries. In my independent practice, I direct AI to create working prototypes and apps, including two apps shipped to the App Store and Google Play.

Experience

Work history, roles, and key accomplishments

Digital Experience & Design Systems Lead

Nespresso

Oct 2024 - Oct 2026 (2 years)

Founding member of Nespresso's Digital Experience Revamp, unifying B2C and B2B web experiences across 42+ markets. Directed the evolution of the global design system and led the cross-functional B2C team to ensure modular, scalable design.

Design Systems Design Tokens Component Architecture Multi Theme Theming Governance Figma Accessibility Frontend Architecture CMS B2C B2B

Design Systems Lead

Nespresso

Mar 2024 - Oct 2024 (7 months)

Set direction and priorities for the design system across web and native apps. Defined component standards, governance, and reusable UI patterns with designers and engineers, covering accessibility, localisation, and front-end architecture.

Design Systems Component Standardization Governance UI Patterns Accessibility Localization Frontend Architecture

Design Lead, Product Design & Design System

Smart Pension

Aug 2020 - Feb 2024 (3 years 6 months)

Created the design system, making the platform consistent and faster to build on. Worked with front-end engineers to keep design and code aligned, and applied the system to redesign core Member, Adviser, and Employer experiences.

Design Systems Figma Frontend Alignment Multi Brand Multi Currency Multi Language Right To Left Script Support Arabic Product Design

Design Lead, Product Design & Design System

Vodafone

Sep 2017 - Jul 2020 (2 years 10 months)

Designed TOBi, Vodafone's AI-powered chatbot, and created a component approach to conversational UI. Sole designer on Source, Vodafone's global design system, from inception, growing adoption to ~180 designers and developers across 16 countries.

Design Systems Conversational Interfaces Component Architecture Governance Figma AI Chatbot Global Adoption

Senior Designer & Art Director

Various Agencies

Jan 2004 - Dec 2017 (13 years 11 months)

Designed digital products, branded content, and campaigns at The Guardian Labs, Razorfish, AKQA, Ogilvy, and Leo Burnett. Clients included Nespresso, Spotify, Nissan, NatWest, BlackBerry, and the NHS.

Digital Design Branded Content Campaigns Art Direction Product Design