Pedro Martins

I am a design leader with 15 years of experience bridging design, product, and engineering to build world-class web platforms across B2B and B2C domains. I take a strategic yet hands-on approach to architecture, governance, and tactical system development.

At Smartling I was promoted to Design Systems & Operations Lead, managing a cross-functional team and improving design system efficiency by 30%. I led the end-to-end lifecycle of components, delivered 40 UX workshops, and raised user satisfaction by 25% over 12 months.

I drove major system consolidation and consistency—reducing Figma components from 780 to 92, documenting naming and taxonomy, and securing additional funding for platform modernisation. I champion accessibility (WCAG 2.2 AA), evangelised adoption (20% increase), and introduced AI tooling including a custom LLM that improved documentation discoverability by 40%.

I am deeply invested in mentorship and DesignOps: I have mentored dozens of designers globally, run 190+ ADPList sessions (top 1% mentor), and created formal Design QA, accessibility notes, and training resources to scale team capability and drive reliable delivery.