Open to opportunities

Paul-Louis Louw

@paullouislouw

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Principal Creative Lead with 15 years of diverse design experience.

South Africa

Message

What I'm looking for

I am looking for opportunities that foster creativity and collaboration, where I can lead impactful design projects and mentor emerging talent.

Hello, my name is Paul-Louis Louw, and I am a Principal Creative Lead with over 15 years of experience in creative design. Currently, I work at AtkinsRéalis in Bristol, where I lead a multidisciplinary team to deliver innovative branding, campaign, and digital projects. My journey has taken me across Africa, Europe, and North America, collaborating with clients to create meaningful and expressive visuals that resonate with audiences.

Throughout my career, I have honed my skills in various areas, including editorial design, data visualization, and experiential marketing. My work has been recognized with multiple awards, including the MCA Awards 2022 and the Project of the Year in the Above and Beyond Awards. I am passionate about mentoring junior designers and maintaining high creative standards within my team, ensuring that we consistently produce top-notch work that meets the demands of a fast-paced industry.

Outside of work, I find balance in my life through outdoor activities like surfing and skateboarding, as well as spending quality time with my family. I believe that this balance is essential for keeping my creative energy flowing and inspiring my work.

Experience

Work history, roles, and key accomplishments

Current

Principal Creative Lead

Current

AtkinsRéalis

Jan 2019 - Present (6 years 6 months)

Led and contributed to diverse creative projects, including campaigns, editorial, bids, video, and experiential design. Guided creative standards across the business as Head of Design in the Technical Authority group.

Branding Creative PR Campaigns Editorial Design Creative Direction Team Leadership Mentoring Stakeholder Engagement

Mid-Weight Designer

Saatchi & Saatchi Brandsrock Communication

Jan 2014 - Present (11 years 6 months)

Developed creative campaigns for major brands such as Harley-Davidson, Jose Cuervo, FNB eBucks, and Distell. Focused on concept development and art direction within a fast-paced, brand-led agency environment.

Art Direction Branding Marketing Strategy Advertising Brand Management Digital Marketing

Senior Designer

Infestation New Media Publishing

Jan 2010 - Present (15 years 6 months)

Worked extensively in the editorial world, managing weekly to annual magazine titles. Gained significant experience in layout, typesetting, photoshoots, and illustration.

Layout Photoshoots Illustration Editorial Design Content Management Graphic Design Print Design Photo Shoots

Graphic Designer

That's It

Jan 2008 - Present (17 years 6 months)

Created marketing materials for clients including FNB, specifically for mobile and ATM campaigns, and car insurance brands. Assisted in establishing the company's Cape Town office.

Graphic Design Client Communication Brand Implementation Print Design

Education

Degrees, certifications, and relevant coursework

North West University

Bachelor's degree, Graphic Communications

Studied Graphic Communications at North West University from 2003 to 2006. Gained foundational knowledge and skills in graphic design principles and practices.