Rayo User

I've led brand transformations and end-to-end campaign work at Slingshot Media, directing visual identity, marketing collateral, and design strategy for diverse clients.

As Principal Designer & Consultant, I coordinate designers, copywriters, and brand strategists from discovery through final handoff. I've overseen three major brand transformations, helping clients build market presence and engagement through unified design systems.

My work spans visual identity, brand guidelines, brand collateral, packaging, product labelling, typography, color theory, layout, and print production. Projects include Viadeux Limited, Berk, Bakersfield Soccer Academy, Organic Shoppe, Medicalm Medicated Soap, Lafarge, and Bonc Coffee.

With over 15 years in the industry, I pair Adobe Creative Suite proficiency with marketing, advertising, digital marketing, and direct client communication. I treat clients as teammates and bring energy, curiosity, and a collaborative approach to every project.