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Paul Chen

@paulchen

I build AI-native products from strategy and research through launch, aligning teams around clear, validated product direction.

United States
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What I'm looking for

I'm looking to define and build products where the problem is still taking shape, combining product strategy, UX research, technical fluency, and AI-native workflows to create clarity before development begins.

At Virtutela, I led a fashion e-commerce platform spanning an AI-driven storefront, order management, production, and fulfillment. I translated 20+ years of industry research into product strategy and a service blueprint that supported $10M+ in funding interest, then drove the MVP from specifications to fundraiser-ready in six months.

Through Paulsible Co., I've shipped AI-native product work for startups and small businesses, including a Peak Design inventory app that cut search time 4x. I've also led research, product audits, and alignment engagements for Jizai, TrustLogix, and Extreme Networks—turning ambiguous problems into prioritized workflows, validated roadmaps, and practical designs.

Experience

Work history, roles, and key accomplishments

VI

Founding Product Lead

Virtutela Inc.

May 2024 - Jul 2026 (2 years 2 months)

Owned fashion e-commerce platform spanning AI-driven storefront, order management, and integrated production and fulfillment workflows. Synthesized founder's research into product strategy, drove MVP from specs to fundraiser-ready in 6 months, and built marketing landing page gathering 300+ customer and 30+ partner signups.

Education

Degrees, certifications, and relevant coursework

California College of the Arts logoCA

California College of the Arts

Master of Design, Interaction Design

Grade: 3.8/4.0 w/ distinction

Activities and societies: Product UX Designer, Kids & Art Foundation (Mar – Dec 2021): designed onboarding experiments in pediatric oncology healthcare that drove 20+ monthly signups; honorable mention at SFDW 2021.

MDes in Interaction Design with distinction, GPA 3.8/4.0.

California College of the Arts logoCA

California College of the Arts

Bachelor of Fine Arts, Industrial Design

Grade: 3.6/4.0 w/ high distinction

Activities and societies: Industrial Design Intern, Wistron Neweb Corporation (Jul – Aug 2019): facilitated design thinking workshops and drove competitive analysis to inform network product lines.

BFA in Industrial Design with high distinction, GPA 3.6/4.0.

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