Paula Wlson
@paulawlson
I lead global brand communications and PR programmes for travel retail and consumer brands.
South AfricaWhat I'm looking for
At WEPURPLE, I manage global travel retail communications for brands including Edrington, Mondelez World Travel Retail, EssilorLuxottica and Victorinox. I turn complex business strategies into compelling narratives through media relations, thought leadership, executive profiling and content.
Previously, I led the Lifestyle PR division at The Friday Street Club, directing integrated campaigns for consumer and lifestyle brands including Rémy Cointreau, Tanqueray, Amarula, The V&A Waterfront and Mami Wata.
I’ve delivered product launches, brand activations, press events, influencer partnerships and international press trips while managing budgets, forecasts, senior client relationships and cross-functional teams.
My background also includes through-the-line advertising at Ogilvy and PR and community management at The Jupiter Drawing Room. I bring a practical understanding of how strategy, creative work and media engagement connect to build brands and reputations.
Experience
Work history, roles, and key accomplishments
Account Director
Apr 2023 - Present (3 years 5 months)
Manage a portfolio of leading global clients within the travel retail industry, including Edrington, Mondelez World Travel Retail, EssilorLuxottica, Victorinox and other international brands. Develop and deliver strategic communications programmes across global markets, providing senior counsel to clients and acting as the primary point of contact for day-to-day account management and strategic di
Account Director
WEPURPLE
Apr 2023 - Present (3 years 5 months)
Manages a portfolio of leading global clients in the travel retail industry, developing and delivering strategic communications programmes across global markets. Provides senior counsel and leads integrated PR strategies to strengthen brand visibility and corporate reputation.
Led the Lifestyle PR division, overseeing a team of PR professionals while driving strategic communications for a diverse portfolio of consumer and lifestyle brands. Developed integrated PR strategies aligned with client objectives, managed budgets and forecasting, and led new business pitches and proposals to support agency growth. Served as the primary client contact, providing strategic counsel
Managed the day-to-day running of advertising accounts, serving as the primary point of contact for clients and ensuring projects were delivered on time and within budget. Worked closely with clients to develop campaign strategies and translate business objectives into clear creative briefs. Managed the development of through-the-line advertising campaigns, collaborating with creative, strategy, m
Supported the PR team in the planning and execution of integrated public relations campaigns across a diverse portfolio of consumer brands. Assisted with the coordination and distribution of press drops, organised media and influencer events, and provided day-to-day support across all PR activities. Attended client meetings, contributed to campaign planning and reporting, and built relationships w
Education
Degrees, certifications, and relevant coursework
AAA School of Advertising
Bachelor’s Degree in Marketing, Bachelor’s Degree in Marketing; Specialising in Brand Management
2011 - 2013
AAA School of Advertising
Bachelor's Degree, Marketing
2011 - 2013
Pursued a Bachelor's Degree in Marketing, specialising in Brand Management.
Somerset College
Availability
Location
South AfricaAuthorized to work in
Salary expectations
Job categories
Skills
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