Paula Trinco

Managing end-to-end property operations with full ownership and autonomy, coordinating vendors and service providers, overseeing procurement and logistics, tracking invoices and payments, and maintaining accurate operational and financial records. Responsible for process documentation, quality control, and continuous improvement across all operational workstreams. Additionally supporting marketing

• Led creator-led content and organic social strategies across six LATAM markets, aligning regional priorities with local audience insights.
• Developed scalable content frameworks based on trend analysis, audience behavior, and creative performance signals.
• Identified high-performing content formats and translated learnings into repeatable creative strategies across markets.
• Partnered with ag

Led organic social strategy across 6 LATAM markets, driving creator-led campaigns that consistently delivered above-benchmark engagement on TikTok and Instagram. Built scalable content frameworks and testing systems to optimize creative performance.

Created digital marketing strategies to drive conversions and enhance e-commerce presence.
● Grew Instagram by 29K followers and TikTok by 68K followers through targeted content and SEO-driven strategies.
● Managed paid campaigns for lead generation, improving conversion rates.

Led the planning and execution of internal and external communications and operations, ensuring cross-functional collaboration across Argentina and Mexico.
● Managed external communications, digital initiatives, and PR campaigns, enhancing brand presence in key markets.
● Oversaw logistics and coordination for key regional projects, improving operational workflows.
● Designed and implemented inter

Assisted in the development of communication strategies, supporting marketing and operational initiatives.
● Created corporate communication materials, including newsletters and internal blogs, to improve transparency and engagement.
● Managed corporate social responsibility (CSR) projects, with a focus on gender and diversity initiatives.
● Provided administrative and HR support, including onboar

● Human Resources Administration: management of employee onboarding and offboarding, processing of payroll payments, coordination of pre-employment and psychometric tests, support in selection processes, and planning of training sessions.
● Administrative monitoring of billing and payments to suppliers, ensuring accuracy and timeliness in accounts payable processes.
● Carrying out banking transa

Administrative management and updating of personnel files, ensuring
the accuracy and organization of the information. Personalized attention to staff, providing support and guidance in administrative inquiries and needs.

Billing and collections management, ensuring compliance with deadlines and accuracy in records.
Monitoring and managing banking procedures, optimizing the company's financial operations.
Management of the agenda, organization of meetings, and coordination of appointments, facilitating internal and external communication.