Open to opportunities

Paula Pereira

@paulapereira

I’m a brand and creative project professional who drives on-time marketing execution and product development through strategic planning.

United States

Message

What I'm looking for

I’m looking for a role where I can own brand execution and product development end-to-end—pairing market insights with strong project management, creative direction, and cross-functional collaboration to deliver on time.

I specialize in brand management, product development, and cross-functional coordination, bringing structure to every project from ideation through launch. I’m known for delivering high-quality creative work and innovative products on time, even under pressure.

In my recent role as a Brand Coordinator / Creative Project Manager / Product Developer, I developed and maintained brand guidelines to ensure consistency across marketing channels for multiple businesses. I conducted market research and competitive analysis to inform branding decisions, then led creative direction and execution across campaigns, product launches (including Premium A+ on Amazon), and promotional events.

I manage timelines, budgets, and resources to keep delivery cost-effective, and I coordinate designers, copywriters, and external vendors to maintain quality standards. I also bring a customer-focused approach—using customer insights and market fit thinking—while building documentation and processes that improve team efficiency.

Experience

Work history, roles, and key accomplishments

Current

E-commerce Seller & Marketing Manager

Current

Self Employed

Jan 2016 - Present (10 years 4 months)

Optimized inventory sourcing, pricing, and product presentation through market-demand analysis and creation of compelling product descriptions and edited photos. Managed customer inquiries and order fulfillment while tracking expenses, profits, and cash flow to support ongoing growth.

Market Analysis Pricing Strategy Photo Editing Customer Service Inventory Management order fulfillment Tax Planning

Brand Coordinator / Creative PM

Drups Ventures

Mar 2024 - Jan 2025 (10 months)

Developed and maintained brand guidelines for 7 businesses, ensuring consistency across marketing channels and materials. Led creative direction and execution for marketing projects including advertising campaigns, product launches (Amazon listings and Premium A+), and promotional events.

Brand Management Market Research Competitive Analysis Creative Direction Project Management Quality Assurance Adobe Creative Suite Google Workspace

Real Estate Legal Assistant

The Law Offices of Lobeck and Hanson

Jun 2020 - Jan 2022 (1 year 7 months)

Provided comprehensive support to multiple attorneys, including preparing pleadings, motions, and legal correspondence for condominium and homeowners association matters. Conducted legal research, managed deadlines and client communications, and maintained accurate physical and electronic filing systems.

Legal Research Document Management Client Communication Calendar Management HOA Condominium Procedures

Barista Trainer

Starbucks

Nov 2016 - Jun 2020 (3 years 7 months)

Trained and instructed 20+ staff members while delivering consistent, high-quality customer service in high-traffic periods. Maintained menu proficiency, followed health and safety/hygiene practices, and effectively multitasked across ordering, beverage preparation, and POS checkout.

Staff Training Customer Service Menu Mastery Multitasking Health and Safety POS Operation

Marketing and Graphic Designer

Lee's TKD

Jun 2015 - Nov 2016 (1 year 5 months)

Supported a private business relaunch by introducing new uniforms and comprehensive style guides, helping build a new student customer base. Produced marketing and social media initiatives, maintaining design integrity in Adobe Suite and updating outdated content within tight deadlines.

Brand Development Marketing Graphic Design Adobe Creative Suite Style Guide Team Coordination

Education

Degrees, certifications, and relevant coursework

Booker High School

Cambridge AICE Program

Activities and societies: General Paper; Journalism; Chemistry; Biology; Computer Science

Completed the Advanced International Cambridge Examinations (AICE) program, studying General Paper, Journalism, Chemistry, Biology, and Computer Science, and graduated in 2015.