At PARTE, I conduct customer interviews with club owners and nightlife audiences, then prioritize features and shape the product roadmap for a platform matching clubs with club-goers.
At Howdee AI, I developed the product concept and market validation for an AI-powered social and event discovery platform. I defined its user acquisition and growth strategy, prioritized features, and iterated with developers and designers based on customer feedback.
At MX Advertising Pvt. Ltd., I led a communication revamp for Arena Animation for a Gen Z audience and developed brand and CSR storytelling for Mahanagar Gas Limited. I also built creative strategy for Atul Greentech and collaborated on campaigns for Maha Cement.
Earlier, I worked across advertising, brand campaigns, and editorial. At PivotRoots, I handled digital campaigns and messaging architecture for LTIMindtree; at McCann Worldgroup, I developed B2B and B2C campaigns for Bajaj Electricals, Vedanta Group, and Jio-bp. As Senior Correspondent at Society Magazine, I interviewed people across media, business, NGOs, and politics and wrote reviews of films, streaming shows, brands, restaurants, and travel destinations.
