At Butler Till, I pioneered AI-driven SEO workflows for complex client accounts, building a foundation for the agency’s SEO program. I lead SEO strategy across enterprise and growth-stage clients, combining technical SEO, content optimization, and keyword intelligence.
At Dow Jones, I led global B2B digital strategy across APAC, EMEA, and North America. I owned the website roadmap, UX, personalization, and SEO strategy, contributing to 78% year-over-year organic traffic growth and a 67% increase in pageviews.
At Freeman, I led integrated social media and content strategy, increasing link clicks by 400% and engagement by 140%. I also drove a website rebrand and unified brand identity across digital platforms.
At Auberge Resorts Collection, I led brand repositioning and integrated marketing across digital, social, and experiential channels. For Mayflower Inn, website revenue increased by 51% and eCommerce conversion by 167%; I also managed the brand.com migration for New England properties from Grace Hotels to Auberge Resorts.
